10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The iHeartRadio Summer '17 Weekend Swan

Entered in Physical & Digital


For iHeartSummer '17 Weekend, iHeartRadio wanted to let its fans help decide the theme of their designated social area. In an effort to connect the strong social and digital presence of iHeartRadio and the performing artists, iHeartRadio created an interactive social stop for artists that was designed by the fans.


In the week leading up to iHeartSummer '17 Weekend in Miami, iHeartRadio posted a prompt on Twitter for fans to interact with. The prompt asked for fans to choose which backdrop they would like to see their favorite artists pose in front of. Using the hashtags of #iHeartSummer17, the name of the performing artist and the backdrop they desired, thousands of fans submitted their input. The design options included a foam party, a shark attack, a seal, and more.

On show night, each musician was shown the background that their fans voted on. iHeartRadio captured a short-form video with each of the musicians and posted the content across social media with the same hashtags that were used for the voting period. This allowed the fans to easily discover the content that they desired.


Over 8,000 unique votes were cast across Twitter in support of the backdrops. The video content performed exceptionally well on social media, with Miley Cyrus' video receiving over 1.3M views on Instagram alone. In total, the social videos generated over 20 million views and helped to contribute to over 2 billion social impressions throughout the promotional period.


Video for The iHeartRadio Summer '17 Weekend Swan

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18