entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

That Moment

Entered in Branded Podcast

Objective

We wanted to create a unique business podcast, one that could feature lessons learned by inspiring people in a wide range of industries. That Moment is a show where business leaders and entrepreneurs share stories about the pivots that changed everything: moments that opened doors for discovery and growth, personally and professionally, but also brought the possibility of failure.

The goal was to create a quality, informative show that paired customer stories with other great leaders. A show that celebrates those big swings—the game-changing moments—and those who attempt them.

Strategy

Pivotal works with businesses across all types of industries from Ford to Macy's to Boeing to Allstate, so it was important for That Moment to showcase the diversity of perspectives, and pair them with thematically relevant stories. Additionally, pivotal moments are not exclusive to executives at enterprises—which is why we featured professionals with a diverse range of backgrounds such as comedy (Guy Branum), journalism (Dan Lyons), politics (Anthony Foxx) and more.

Our first episode was hosted by Susan Bennett, the voice of Siri, and in it, she mentions her Pivot, from voice of all our iPhones to freelance radio host. The host that took over after her, Michael Copeland, is a former editor for Wired and creator of the a16z podcast. He was able to probe beyond the technical and into the ramifications of some of these decisions. With non-technical guests, he was able to draw on his roots as a journalist to talk earnestly about hopes and fears when confronting a potential life-changing moment. We also had unique art made for each episode to capture the theme of transformation.

Results

It's become our most popular audio content, and clients have been universally thrilled.

35,000 downloads in the last six months.

Season 2 is approved and will be coming in 2018 with more episodes and new formats.

Media

Produced by

Pivotal

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.