entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Samsung Puts Trolls Under the Microscope

Winner in Emojis

Entered in Real Time Response

About this entry

What to do when your brand gets trolled during a product launch? Turn the conversation around with one viral tweet. Our community managers did just that with a one-character response.

Why does this entry deserve to win?

After the Galaxy Note7's fiery recall, Samsung had a hater problem. We expected the trolling to continue for the Galaxy S8 launch. What we didn't expect? Someone to answer "a dick pic" when we asked fans to share their first photo on the new phone. We could have let it slide, but our first instinct was to return the favor with an equally small tweet. The team chose a one-emoji response: the microscope.

Results

The one character tweet set the Internet on fire and, in just a few days, it generated 14.6M impressions, 87,500 brand mentions, 250k engagements and 80+ news stories.

Media

Video for Samsung Puts Trolls Under the Microscope

Produced by

Edelman, Samsung

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018