10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Samsung Puts Trolls Under the Microscope

Finalist in Emojis

Entered in Real Time Response


What to do when your brand gets trolled during a product launch? Turn the conversation around with one viral tweet. Our community managers did just that with a one-character response.


After the Galaxy Note7's fiery recall, Samsung had a hater problem. We expected the trolling to continue for the Galaxy S8 launch. What we didn't expect? Someone to answer "a dick pic" when we asked fans to share their first photo on the new phone. We could have let it slide, but our first instinct was to return the favor with an equally small tweet. The team chose a one-emoji response: the microscope.


The one character tweet set the Internet on fire and, in just a few days, it generated 14.6M impressions, 87,500 brand mentions, 250k engagements and 80+ news stories.


Video for Samsung Puts Trolls Under the Microscope

Produced by

Edelman, Samsung


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18