entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

NBC News "Stay Tuned" Snapchat Show

Entered in Snapchat Presence

Objective

NBC News Digital is constantly looking for new ways to reach and engage new audiences. We launched StayTuned on Snapchat to do just that: to bring our world-class journalism and storytelling to a brand new audience. We wanted a beautiful, fast-paced, conversational show that would speak to a millennial audience—and do it twice a day, every week day, and update in real time with breaking news.

Strategy

We went from idea to inception in three months--including coming up with the structure, writing style, a completely new graphics package and even composing all-new music to launch. All the while, we hired and trained a completely new staff of 30 producers, editors, graphic artists and PA's to churn out the daily production of the show. We literally built the plane as it was taking off.

Results

The results have been astounding. Our first month alone we saw 30 million unique viewers. Since mid-July, we've amassed over 3 million subscribers. And we're reaching the audience we set out to reach—more than 60% of our audience is under the age of 25. And the majority of our audience watch the entire show without skipping through snaps.

Produced by

NBC News

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.