WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Monster Energy NASCAR Cup Unveil

Entered in Instagram

Objective

Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:

Strategy

The NASCAR Social Media team leveraged Instagram to anchor the unveil of the Monster Energy NASCAR Cup, creating a content strategy that was:

The Instagram unveil of the Monster Energy NASCAR Cup included:

Results

- Strong engagement on each piece of content including with key industry constituents (e.g. drivers, teams)

- In collaboration with Monster Energy, the Monster Energy NASCAR Cup sizzle video was simultaneously debuted on the brands' respective Instagram accounts, creating a unified execution


Produced by

NASCAR, Inc.

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018