Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:
The NASCAR Social Media team leveraged Instagram to anchor the unveil of the Monster Energy NASCAR Cup, creating a content strategy that was:
The Instagram unveil of the Monster Energy NASCAR Cup included:
- Strong engagement on each piece of content including with key industry constituents (e.g. drivers, teams)
- In collaboration with Monster Energy, the Monster Energy NASCAR Cup sizzle video was simultaneously debuted on the brands' respective Instagram accounts, creating a unified execution
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