entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Monster Energy NASCAR Cup Unveil

Entered in Instagram

About this entry

Unveil the new Monster Energy NASCAR Cup Series Championship trophy in a way that would:

Why does this entry deserve to win?

The NASCAR Social Media team leveraged Instagram to anchor the unveil of the Monster Energy NASCAR Cup, creating a content strategy that was:

The Instagram unveil of the Monster Energy NASCAR Cup included:


- Strong engagement on each piece of content including with key industry constituents (e.g. drivers, teams)

- In collaboration with Monster Energy, the Monster Energy NASCAR Cup sizzle video was simultaneously debuted on the brands' respective Instagram accounts, creating a unified execution

Produced by



About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018