10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

How many female scientists can you name?

Entered in User-Generated Content

Objective

If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Day, BBC Future decided to launch a positive user-generated content campaign in response to a report that suggested most people can't name a single female scientist (those who can are normally only able to manage 'Marie Curie').

We put out a call on social media to ask researchers to make a short video nominating the female scientist they thought was incredible and worthy of attention. The response blew us away.

Strategy

We used Twitter to get in touch and build contacts with women in science, tech, engineering and mathematics (STEM) and ask them which female scientists they thought were incredible.

Then in a Twitter thread, we shared a series of their self-recorded smartphone videos describing their nominated female scientist. Using this UGC we were able to not only tell our followers about the women of the past who made history but also those who are doing incredible things in science today. We packaged the UGC videos into a post on BBC.com that reached hundreds of thousands of people.

Results

The Twitter thread received 88.5K views and nearly 500 replies, with hundreds of deserving female scientists' names being recommended. The BBC.com video was published on the BBC Future site, which receives 3-4m UBs per month.

Media

Produced by

BBC

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18