10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

CLASH ROYALE Performance Video Campaign

Finalist in Call to Action, Games


Supercell, the industry leader in mobile games released Clash Royale in March of 2016 and approached Eyestorm Productions 3 months after it's release, to increase new downloads and bring the title to the top of the charts, by acquiring new users at their key points of interaction: Youtube, Facebook, Instagram, Snapchat, and interstitials in other apps.


To acquire new users, Eyestorm developed a 12 month plan to release a large variety of dynamic and entertaining creative assets, across all world markets, and customized for various digital platforms with a Direct Response end goal to download and install Clash Royale. Assets were tailored to each platform, and optimized to hook viewers into watching the content via video, original songs, carousels, and playable ads. The assets were then localized into multiple foreign languages with a variety of platform specific aspect ratios.


  1. Utilizing their close relationships with companies like Facebook and Google, Eyestorm was able to optimize ads for the highest conversion rates, and localized assets in over 22 languages to ensure Clash Royale would be a global success.
  2. Eyestorm increased the daily active user base of Clash Royale, making it the most downloaded mobile gaming app in North America and Europe in the year of its release.
  3. Monthly revenue was increased by 40% in three months with a total view count well into the billions of impressions.
  4. Eyestorm was nominated for several industry prizes and received a Youtube Ad leaderboard award.
  5. Since then, Eyestorm has produced over 8,000 deliverables for the Clash Royale brand alone, with over 4 days of dynamic content.
  6. Clash Royale out-dueled every mobile game in the market and secured its place as a legend.


Video for CLASH ROYALE Performance Video Campaign

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


04 . 15 . 18