10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Bar Rescue 360

Entered in 360 Video

Objective

Give Bar Rescue fans a detailed, interactive look at the show's most dramatic bar makeovers through the use of 360° video technology, hosted by the show's star, Jon Taffer. A natural digital extension of on-air episodes, the 360° element of these videos allowed users to experience the bar's improvements as though they were there with Taffer in person.

Strategy

Each 360° video was published to Facebook and Youtube after its corresponding episode aired, giving fans a richer experience of the renovations they just watched on the show. A multiplatform promotion campaign was then launched that included efforts from Spike.com, Bar Rescue's social accounts, Spike's social accounts and Jon Taffer's social accounts to maximize impact across their digital footprints.

Results

Nearly half a million organic video views across Bar Rescue's Facebook and YouTube accounts.

Media

Video for Bar Rescue 360

Produced by

Spike

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18