To engage our Twitter audience on a new level by developing a GIF around a story to drive emotions back to the site. A GIF that is visually appealing to people while they scroll through their Twitter feeds. A GIF that attracts attention and doesn't distract it from a headline, a GIF that helps understand a headline faster and easier.
Each article, each video gets a GIF treatment; we dive into the story and build out a board that will get pushed to the audience. RT picks out GIFs that convey an emotion – to invoke thought and to provide short information to catch the audience's attention. We create original GIFs ourselves or pick out exhisting ones that fit our Twitter the best way possible.
RT's 'GIF Game' has improved our online presence during the short time we fully implemented the use. Each tweet that we put out with a GIF hits top marks gaining us no less than a 4.0% engagement rate and has helped us breath in new life into our twitter feed with growth across the board.
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