ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 9th Annual Shorty Awards

#1917LIVE

Entered in Hashtag

About this entry

What if Twitter existed 100 years ago? Just imagine, Russia's Tsar Nicholas II, after signing a forced abdication in March 1917, he reaches—not for his usual cigarette—but instead…his iPhone.Presenting arguably the most ambitious, large-scale LIVE history re-enactment to ever be attempted on Twitter, #1917LIVE is a project that aims to tell the story of the Russian Revolution through real-time tweeting from a network of linked accounts. Its key objective is to educate and inspire the audience to learn, while taking the standards for Twitter projects to a whole new level.

Why does this entry deserve to win?

The #1917LIVE hashtag brings together approximately 50 accounts under the name of all the key historical characters of the time period and unites them within their own Twitter universe. What can you expect from #1917Live? Twitter at its best - trailers, live streams, GIFs, videos, polls, Live Q&As, and, of course, a dynamic multi-character breaking news feed with thousands of real-time, first-hand tweets throughout 2017.

The goal of this project is not only to recount historic events in Twitter's dynamic and intense style, but to spark global interest in one of the biggest geo-political events of the 20th century, which may not be widely understood in the West. Under the title hashtag #1917LIVE, we attempted to create the first-ever, monumental social media drama involving dozens of online characters - their lines are short 140-digit messages and the stage is Twitter. But unlike traditional plays, the audience is not a passive spectator but an active member.

Developing in real time, #1917LIVE creates a highly engaging experience that gives our audience a unique chance to follow and interact with historic figures themselves—almost like a digital time machine

The project's slogan, #RetweetTheRevolution, hashtag that is a call to action. It encourages Twitter users to actively interact with the project rather than just a passive follower of the main #1917LIVE hashtag. It inspires users to vote in polls, take part in Q&As, retweet, message the characters and get replies. Above all, we gave Twitter a hashtag that people are actively using in their own posts, a hashtag dedicated to the 100th anniversary of the Russian Revolution.

Results

Work on the project began in the summer of 2016 and is still ongoing. Every tweet, every personality, is based on real events and historic memoirs. The project will include hundreds of archive images and photos, as well as specially produced video materials. Launched at the end of 2016, #1917LIVE will fully emerge in February and run throughout 2017.

Within the first days of launching the main account, @RT_1917 gained several thousand followers. The banner title and hashtag #1917LIVE continues to attract new users as the project develops and intensifies. When #1917LIVE project nears its end in November, there will be over 5000 tweets made from more than 50 different Twitter accounts.

Media

Video for #1917LIVE

Produced by

RT

Links

Entry Credits