ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

#Romanovs100: Digital colorization contest

Entered in Contest or Promotion

About this entry

#Romanovs100 is an online documentary "photo-puzzle" which merges a large set of visual data with transmedia storytelling to piece out the big picture of a "lost Russia". With a key objective to engage audiences in learning experiences, we partnered with artist Marina Amaral, the colorist behind 'Faces Of Auschwitz' and 'English Heritage', to run a creative digital colorization contest using photos from the Romanovs family archive.

The Romanov archive is perhaps the first private photo chronicle in history to boast such detail and scope. #Romanovs100 was a "live" tribute to the last Russian ruling family, giving their photographs - once kept in archived family albums - a second, digital life in social media. Four thousand photos combined to create a dynamic narrative, which was then shared across social media platforms in innovative ways.

Our team's objective is to demonstrate how interactive educational projects can resonate with "new generations" fully-adapted to gadgets and a "news feed mentality"; to highlight how innovative storytelling can help young people engage with history.

With the #Romanovs100 digital colorization contest we tried to make inspecting and recoloring the historic photos an immersive process through which people learn history, experience the epoch through a faithful retreatment of old photos.

Why does this entry deserve to win?

We offered our audience the chance to color rare images from the Romanovs collection. Every participant could choose & download any 3 photos that Brazilian colorization artist Marina Amaral selected for the contest. It was up to the contestant how many to color. Once finished, contest submissions were posted on Twitter, Instagram or Facebook using the hashtag #Romanovs100. We received dozens of artworks from all over the world - Indonesia, United States, Bolivia, Canada, UK, Switzerland, Russia, Philippines, Trinidad, Netherlands and many other countries. Artworks were created by professional artists as well as people trying their hand at digital colorization for the first time. Contestants of all ages took part - the youngest being 11 and 13 years old, while the oldest was a 70 year-old University professor in Chile. The winners were awarded 2 books - "The Colour of Time" by Marina Amaral and Dan Jones and "#1917LIVE: The Russian Revolution in Tweets".

Marina Amaral:

"Colorization of photos is an art through which we can express ourselves. It is truly refreshing to see that people are beginning to understand that digital media can offer some powerful educational tools."

Results

#Romanovs100 is widely acclaimed by educators, historians and researchers in higher-education. Our team already made several presentations at 2nd and 3rd level institutions. The project was selected to be part of the official educational program of America's biggest creative festival - SXSW 2019 in Austin, Texas. #Romanovs100 is also showcasing at ASU GSV X forum in San Diego, focusing on innovations in education, and PromaxBDA Europe, gathering the best-inclass creative case studies in TV industry.

#Romanovs100 had an impressive impact across social media. The project generated over 25 million impressions & gathered around 55,000 fans & followers combined. Social media posts generated over 1 million engagements (likes, shares, comments, retweets). Our short documentary videos on Facebook and YouTube gained 1+ million video views with over half-a-million minutes of watchtime.

#Romanovs100 became the key hashtag during the centenary of the Romanovs' death on Twitter worldwide. During 16-17th July #Romanovs100 hashtag usage grew more than 2,000% with the project's unique tag featured in tweets by museums, history magazines, publishers, historians, students and educators. The project received wide global media coverage, featuring in The History Extra magazine, BBC News Hour, Tatler, Sky News, Daily Mail, The Sunday Telegraph, Quartz, Culture Trip and more.

Media

Video for #Romanovs100: Digital colorization contest

Produced by

RT

Links

Entry Credits