THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Winner

Branded Content
winner
Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an…

Finalists

Branded Content
finalist
audience honor
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Branded Content
finalist
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Branded Content
finalist
L.L.Bean Be an Outsider at Work
After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, repres…
Branded Content
finalist
Love Has No Labels, Rising
The original short film Rising is a powerful extension of the award-winning Love Has No Labels camp…
Branded Content
finalist
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…

Nominees

Branded Content
"Foley Artist" - Bumblebee
For the last 12 years, fan favorite Bumblebee has given heart to the robot filled, action-packed Tr…
Branded Content
"The Daily Show Presents Butt Chugging" - Blockers
What happens when a studio partner and their NSFW red band trailer come to you to drive awareness? …
Branded Content
12 Days of HoneyBaked Christmas
After six decades of serving The World's Best Ham, The Honey Baked Ham Company was ready to enter i…
Branded Content
All American Family Portrait
As the world and specifically photography has gone digital, American families are no longer printin…
Branded Content
All I Really Want for Christmas
Kool-Aid Man has been crashing through walls since the 1970s. While there is widespread awareness a…
Branded Content
Best Fiends Animated Shorts
Seriously, a mobile-first entertainment company, is "doing Hollywood backwards" by building an ente…
Branded Content
Cal-Organic Farms: Passion That Grows
Through utilizing assets from a video mini-series partnership between Cal-Organic Farms and Tastema…
Branded Content
Canvas designed by Citi Branded Content
When it comes to testing communities, Citi, might not spring to mind. You might think a tech startu…
Branded Content
Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel car…
Branded Content
Cheez Doodles Creates a Cheesy Cult Life Coach
After more than 20 years of media silence, Cheez Doodles fell off of consumers' radars with the exc…
Branded Content
Culture of Proximity: Visual Communication and Fame
Viacom has always occupied a unique role in our cultural ecosystem, able to shape and dictate cult…
Branded Content
Days Inn + Fatherly Making Travel Baseball Brighter
At Days Inn, we're all about making our time together brighter. We're your cheer captain that encou…
Branded Content
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
Branded Content
Driving Innovation and Efficiency in Facilities
As a marketing team, our objective in building our brand is to tell the stories of our people and t…
Branded Content
Fine Art Everyday
The Samsung Frame TV is designed to be more than just another TV. It's a television when it's on, a…
Branded Content
JW MARRIOTT. The world’s first luxury hotel Instagram magazine
Create connection and engagement while showcasing the essence of JW Marriott Hotels by breaking do…
Branded Content
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the N…
Branded Content
Malibu Games — the championship of summer fun
Malibu is a coconut rum with a budget as trivial as the cocktail umbrella. Not the typical choice o…
Branded Content
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix …
Branded Content
ROADM8 – The Ultimate Road Trip Companion
A great vacation starts with a super road trip. And you can't have a super road trip without super …
Branded Content
Reach For Better
Franklin Templeton Investments (India), one of the leading fund houses in the country, in partnersh…
Branded Content
Reef First Beach
SITUATIONReef wanted to re-launch its brand around a singular purpose:To unite the world as one bea…
Branded Content
Spread the Happy Season 2
In partnership with Ferrero's Nutella, Brand Programming Studios created the Spread The Happy Serie…
Branded Content
Steak-umm's "Woke" Twitter Rant
The objective of the rant on Twitter was to spark attention, start conversations, and continue to b…
Branded Content
The Away Game
Tim Hortons is Canada's largest QSR, with over 4,000 locations. It was founded by NHL legend Tim Ho…
Branded Content
The Chicago Bulls and BMO Harris Bank present, “The Bullchelor,” starring Robin Lopez
Longtime Bulls partner BMO Harris Bank comes to the table each season looking to breakthrough the s…
Branded Content
The Hook for Currys PC World
In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for Britis…
Branded Content
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
Branded Content
The Raisin Bran Bran Bod
Kellogg's Raisin Bran® has been an American pantry staple for decades. However, media today often f…
Branded Content
The Spruce X Lowe's "Clever Kitchen Hacks"
Lowe's, one of the leading destinations for home improvement, sought Dotdash out for its unique exp…
Branded Content
UOR & MTV’s THE CHALLENGE
MTV accepted the challenge to establish Universal Parks and Resorts as a world-class vacation desti…
Branded Content
Welcome to Atlanta
The objective for the integrated campaign "Welcome to Atlanta" was to connect the attitude of the t…
Branded Content
Wendy's 50 Cent Frosty
Wendy's partnered with Comedy Central to promote the return of their 50-Cent Frosty deal. We were t…
Branded Content
WestJet Christmas Miracle: Uniting Through Traditions
For the past twenty-two years, WestJet has been known as a low-cost domestic carrier. However, with…
Branded Content
WestJet Thanks: Giving hope
Hope Air is the only charity in Canada that provides free flights to low-income Canadians of all ag…