As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Instagram connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid response jokes, original videos, memes, GIFs and more.
@TheDailyShow's digital strategy on Instagram is two-pronged: 1) create clips, images, and gifs of the funniest, most compelling and shareable moments from the show 2) respond to breaking news with smart, funny, insightful content. The Daily Show is no longer just a 22-minute television show, it's a 24/7 content creation machine.
In 2018, @TheDailyShow gained over 1.3 million new followers, garnering over 59 million video views and 21 million engagements, making it the most socially engaged show in all of late night.
