Tap into cultural moments and social trends with an only-on-Etsy spin that elevates our breadth of unique items
Throughout 2023, we sought to evolve our approach by leaning even more into cultural trends and conversation. We showcased the best of our marketplace, while also tapping into a mix of on-brand cultural and social trends, aimed at increasing Etsy’s overall cultural relevance.
For the "Please Leave by 9" video, we incorporated a relatable mindset to drive sharing and layered on items from Etsy in an Easter egg format for viewers to watch again and again.
Resulted in our highest performing video ever with 18.8M plays across channels.
