THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

iCarly - Shay What?! Cocktails: Gnarly Carly

Entered in Instructional Video

Objectives

The “Gnarly Carly” is one featured recipe in a whole series of instructional videos designed to highlight the magnetic charm of iCarly's stars and engage show fans in a hands-on way, equipping them with a real-world treat to enjoy while streaming the show.

Strategy and Execution

iCarly is back, and she’s all grown up…and so are her original fans! The new “grown” spin on iCarly offered a challenge and an opportunity: how could we age up our content to speak to an older audience while still keeping the playful fun that makes the show a hit? Specialty cocktails, of course! The “Gnarly Carly” was one of a series of videos starring the show’s cast that taught fans how to make cocktails themed around the main characters of the show, the perfect treats to sip on while streaming the season.

 

Results

The Gnarly Carly cocktail video quickly served up 251.8K Views and 23.2K Likes.

Media

Video for iCarly - Shay What?! Cocktails: Gnarly Carly

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Link

Entry Credits