THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

'The Greatest Save' with ESPN and Synchrony Bank

Entered in Brand Awareness Campaign, Brand Partnership, Financial Services, Short Form Video

Objectives

How to overcome modest budgets and still show up in sports? We went to the experts to create custom, 'in-world' moments with talent in highly-targeted placements to test effectiveness with our creative and media partner team at ESPN.

The goal was to create memorable impressions in the conversation around 'the game' itself in trackable metrics that could show our progress or help identify gaps.

Strategy and Execution

Please see 'Creative Excellence' tab within key link: https://synchrony-partnership.disneyadvertising.com/creative-excellence/ for executional details and the story behind the content.

Results

Please see respective 'Performance' tabs for campaign highlights surrounding NHL game activity and the Womens' World Cup.

Media

Entrant Company / Organization Name

Synchrony Bank

Link

Entry Credits