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  • The Real-Time Academy

with Steve Lubetkin

Steve Lubetkin
Steve Lubetkin needs your nomination for a Shorty Award!
Professional podcaster (really!) Oh yes, and I also shoot digital photos and video for clients.
3,466Followers
3,418Following
Vote for Steve Lubetkin →
Take the Interview →
What are six things you could never do without?
Video, audio, photography, my iPad.
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How do you use Twitter in your professional life?
To reach key influencers and media types with info.
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What's your favorite Twitter app?
Hootsuite.
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Twitter or Facebook?
Twitter
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What feature should Twitter add?
Better way to see who has followed you and if you follow them.
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Is there someone you want to follow you who doesn't already? If so, who?
Zuckerberg. Just because he's rich doesn't mean he knows it all.
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Have you ever unfollowed someone? Who and why?
Spambots and people who auto-reply "Thanks for following, try my 30 days to success method!"
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Why should we vote for you?
So that the awards don't go to the same people all the time. It doesn't have a lot of value if younger always recognizing the same people?
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Terms you wish would start trending on Twitter right now?
podcasting, business video, documentary web video, podcaststeve. I have to make a living, you know?
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What's the most interesting connection you've made through Twitter?
It has to be @newmediajim, who gives great insight into how the news is produced.
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How do you make your tweets unique?
By trying to point people to information they might not get elsewhere. When everyone else is looking west, look east.
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What inspires you to tweet?
Life.
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140 characters of advice for a new user?
Listen first, but be yourself when you do start tweeting.
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How long can you go without a tweet?
How long have I been answering these questions?
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Who do you admire most for his or her use of Twitter?
Brogan. You gotta love his ubiquity.
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What is one of the biggest misconceptions of Twitter?
That's it's all about lunch. Sometimes it's about lunch, but mostly not.
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Why should people follow you?
I have some unique insights into PR and podcasting and social media they won't hear from the people trying to sell them secret sauce.
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How do you decide what to tweet?
I read a lot, I look around, and I listen. When I see or hear something important, I Tweet.
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Why'd you start tweeting?
I needed to understand new forms of communications so I can effectively counsel my clients about them.
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Has Twitter changed your life? If yes, how?
Made me more aware of what people are talking, thinking about sooner than I would get it from mainstream media.
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What do you wish people would do more of on Twitter?
Be themselves. Write authentically, don't hire someone to do it for you. They will always sound fake.
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What are some big Twitter faux pas?
Accidentally posting to the client's account because HootSuite assumes you know which account you turned on.
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What will the world be like 10 years from now?
Even more distracted and polarized than we are now.
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Shorty Industry Awards

Honoring the Industry's Best Agencies and Social Media Leaders.

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Real-Time Photo of the Year
2011's Real-Time Photo of the Year open for nominations! →
Shorty Interview

Read all their answers or submit your own!
Latest from the Shorty Awards Blog
The Fake ESPN and Dilma Rousseff tied for the #FakeAccount Shorty Award!
Walgreens wins Best Use of Foursquare in a Campaign!
The Shorty Awards were at NYC's Benchmark Conference yesterday!
The Shorty Award for Real-Time Photo of the Year goes to Stefanie Gordon and Louise Macabitas!
Doctor Who wins the Shorty Industry Award for Best Overall Brand Presence on Tumblr!
The Real-Time Academy
Prof. Sree Sreenivasan
Craig Newmark
Dennis Crowley

Meet the Real-Time Academy →

ABOUT THE SHORTY AWARDS

The Shorty Awards are a worldwide effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on social media, culminating in a blockbuster ceremony in New York City.

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