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with Mike Johansson

Mike Johansson
Mike Johansson needs your nomination for a Shorty Award!
Social media strategist and lecturer in PR and Journalism at RIT. Husband, Dad, Kiwi and sailor.
8,472Followers
4,796Following
Vote for Mike Johansson →
Take the Interview →
What's your best tweet?
Like my grandmother said: "Life - it sure beats the alternative!"
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What are six things you could never do without?
Water, food, shelter, love, the Internet and Twitter :-)
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How do you use Twitter in your professional life?
To listen - to find great content to share
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What's your favorite Twitter app?
Tweetdeck - I use it personally and professionally.
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Twitter or Facebook?
Twitter! Real-time - real-intelligence - real useful
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What was the funniest trend you've seen?
The Bronx Zoo snake account
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What feature should Twitter add?
A sentiment barometer to show whether each user is more positive or more negative in their tweets!
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Who do you wish had a Twitter feed but doesn't?
The poorest kid in the world .....
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What are some words or phrases you refuse to shorten for brevity?
"Social Media" - the whole SM thing just looks weird to me
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Is there someone you want to follow you who doesn't already? If so, who?
Not sure. I don't think me being on Twitter is about me
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Have you ever unfollowed someone? Who and why?
Yes. A rabidly conservative type who sent the same nonsense out over and over
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Why should we vote for you?
It would be ironic if a 6'5" guy won a Shorty Award! (and besides I do remember what my mother told me: I play nice in this sandbox!)
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Terms you wish would start trending on Twitter right now?
#Doinggood
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What's the most interesting connection you've made through Twitter?
To Ford's @scottmonty - great guy on Twitter, even better in person
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Hashtag you created that you wish everyone used?
JFDI - stands for Just Effin Do It (in other words stop talking, stop complaining, get going!)
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How do you make your tweets unique?
I keep them real - if it's not something I believe or something I think is truly great content I don't send it out
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What inspires you to tweet?
Connecting with others, learning from others and, in a sense, paying it forward by sharing the good stuff
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Ever get called out for tweeting too much?
Yes - a couple of times by people who follow very few people
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140 characters of advice for a new user?
1. Listen and learn. 2. Listen and connect. 3. Listen and help. 4. Repeat first three steps.
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How long can you go without a tweet?
Maybe a day
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What question are we not asking here that we should?
What is the must-have feature that Twitter does not yet have?
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How do you imagine Twitter changing?
Getting even more integrated with other networks
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Who do you admire most for his or her use of Twitter?
@davidspinks and @flipbooks: The first for really smart insights and the second for a stream of really interesting stuff
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Who is the funniest person on Twitter that you follow?
@badbanana
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What is one of the biggest misconceptions of Twitter?
That it takes time - it actually saves time
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Why should people follow you?
I do my best to be helpful and provide useful info on Twitter
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How do you decide what to tweet?
If I find it interesting I think others will too
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Why'd you start tweeting?
To learn ... and boy has it paid off!
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Has Twitter changed your life? If yes, how?
Yes, it's connected me to expertise that I would never have gotten first hand and I've met some fabulous, interesting and really smart people
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What do you wish people would do more of on Twitter?
Work for the public good - help causes
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How will the world change in the next year?
Facebook starts pushing advertising, reaches a billion users and starts to decline; Twitter keeps getting stronger
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What are some big Twitter faux pas?
Constantly talking about yourself; trash talking someone else; not thanking others; forgetting what your mother told you ...
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What will the world be like 10 years from now?
Smarter! Things such as Twitter have the power to increase our collective knowledge of the world, its people and new ideas
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Shorty Industry Awards

Honoring the Industry's Best Agencies and Social Media Leaders.

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Real-Time Photo of the Year
2011's Real-Time Photo of the Year open for nominations! →
Shorty Interview

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Latest from the Shorty Awards Blog
The Fake ESPN and Dilma Rousseff tied for the #FakeAccount Shorty Award!
Walgreens wins Best Use of Foursquare in a Campaign!
The Shorty Awards were at NYC's Benchmark Conference yesterday!
The Shorty Award for Real-Time Photo of the Year goes to Stefanie Gordon and Louise Macabitas!
Doctor Who wins the Shorty Industry Award for Best Overall Brand Presence on Tumblr!
The Real-Time Academy
Jimmy Wales
MC Hammer
Alyssa Milano

Meet the Real-Time Academy →

ABOUT THE SHORTY AWARDS

The Shorty Awards are a worldwide effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on social media, culminating in a blockbuster ceremony in New York City.

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