Best Use of Video in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

Click here to see the previous winner and nominees.

Winner

2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…

Finalists

PMK∙BNC: "Barely Legal Pawn"

For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…

Saving Eliza - The Video that Could Save a Little Girl's Life... and Thousands More

In order to save his 4-year-old daughter Eliza, Glenn O'Neill needed to raise $2 Million in less th…

Nominees

Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial gen…

A Master Mixologist Redefines The ARIA Resort & Casino Social Drinking Scene.

Objective: Create relevant and innovative branded content around ARIA Resort & Casino's new Mixolog…

A.1. "New Friend Requests"

A.1. Steak Sauce had a problem– it was the clear category leader in a dying category. People were e…

AT&T - Honoring Veterans For Their Service

In connection with Veterans Day 2014, AT&T and FleishmanHillard told a heartfelt story, via video, …

AT&T Helps Small Businesses Share Their Savings

#ShareTheSavings was a social media video campaign in the spring of 2014 that aimed to drive a…

AT&T’s “24 Hours of Giving"

It started with a simple question posed to AT&T employees: If we gave you $1,000 to spread holiday …

All Things Hair - Big Hair Meets Big Data

There are around one billion Google searches relating to hair care every month, but the hair care s…

Banana Republic | Instagram Video #thenewBR

As the first and only retailer to debut video ads on Instagram, Banana Republic created a series of…

Book Nerd Problems

We love seeing articles about the trials and tribulations of being a voracious reader and so we dec…

Cinemax, Banshee Vines

To support the second season premiere of Banshee on Cinemax, Cinemax and GLOW wanted to do somethin…

Cisco's True Stories of the Connected

From Brazil to Cambodia, the 'Internet of Everything' has emerged as a significant driver of how pe…

Dating Naked Video Stunt

VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt…

Don’t Miss Sara Smoukahontas’ Surprising Phone Call to Munch Bakery

Family Dollar "Give More. Spend Less." Holiday Campaign

The goal of the "Give More. Spend Less." Holiday Campaign was to promote holiday décor and food pr…

Green Works® Muddy Puppy Mess Test

To illustrate just how powerful and safe GREEN WORKS® products are, we threw a fashion show with a …

HP Show and Tech

In late 2013, Hewlett-Packard (HP), an American multi-national information technology corporation t…

House of Thrones

In 2014, Quiznos decided to make the shift from traditional advertising to a focus on digital conte…

ING Bank Orange Support's Big Banking Surprise

Banking Industry in Turkey has a very negative perception. People think that banks don't care about…

Jeep on the Rocks featuring O.A.R.

The primary objective was to utilize the popular band Of A Revolution (O.A.R.) to create an enterta…

Lennox Original Video Content Series “The Pursuit of Perfect Air"

The objective of this original content video series was to increase video views by creating engagin…

Liberty Mutual's Rise campaign

In early 2013, Liberty Mutual Insurance announced its sponsorship of the U.S. Olympic and Paralympi…

Life With and Without AT&T U-verse TV Service

There's something special about Saturdays during college football season -- parties, excitement, ch…

MTV's Rebel Music: Native America

Rebel Music: Native America premieres our series highlighting stories of unrepresented youth usi…

Maxwell House Made Right Here

Made Right Here is a content partnership with Maxwell House, celebrating the businesses and people …

Maybelline New York: "Dare to Go Nude" campaign

"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…

Meet Me at Starbucks

For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…

Merrick "Best Dog Ever" Videomaker

Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…

Michelle Phan Book Launch

Jumping quickly onto Facebook's increasing interest in original video content, the main marketing t…

Mission Apolo: Built With Chocolate Milk

After decades of a slow but steady decline in milk consumption, published research identified a new…

Mountain Dew MiniMini Series

In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you…

PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of…

Roobaroo - Micromax Unite Anthem

Micromax had released a phone called Unite. It's a 6k product meant for the masses. The KSP of the …

Schick Intuition: Ribbon Bomb

In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launc…

Skype Music Room at Sasquatch

The Skype Music Room was a fully immersive music experience held at the 2014 Sasquatch Music Festiv…

Sonic - The World of the Mystery Disappearing Slush

Objective: Promote a limited-time offer slush flavor at Sonic during the peak summer season.Strateg…

Sunset Overdrive's Interactive Trailer

How do you make a live action trailer more social? Add interactivity.Ayzenberg, with Insomniac Game…

We needed to ask America some important questions. Maybe the most important questions of all. Quest…

The Few & Far Between: Tales of Mischief, Revelry and Whiskey

OBJECTIVEJack Daniel's (JDTW) attraction was softening amongst LDA-29 occasional drinkers. It's not…

The Grand Slams

How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…

Unexpected Moments Inspire an #OpenUp Movement

In the Arab world, expectations are something we live with every day. We're expected to be engineer…

Visa - NFL Draft Stories: How You Should Judge Michael Sam

To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…

truTV's Impractical Jokers: April Fool's 2014 Social Media Campaign

As an April Fool's Day prank designed to both engage fans of truTV's hit series "Impractical Jokers…