THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

Click here to see the previous winner and nominees.

Winner

Sports
winner
adidas Brazuca
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup spo…

Finalists

Sports
finalist
#HELLWEEK Across America
DICK's Sporting Goods challenged Catalyst to develop a social media campaign for the back-to-school…
Sports
finalist
One Nation. One Team.
The FIFA World Cup is arguably the greatest spectacle in all of sports. For the United States Socce…
Sports
finalist
Philadelphia Eagles Soar on #BlackSunday
Each year, the Philadelphia Eagles play just 16 games, 16 opportunities to showcase what we can do.…
Sports
finalist
World Cup Global Stadium: #JoinIn
The FIFA World Cup is a unique, quadrennial tournament. And by the end of it all, one sixth of the …
Sports
finalist
XFINITY - Your Home for the Most Live Sports
XFINITY leads the way with sports programing, but it isn't the only player in the space. To differe…

Nominees

Sports
#GoTeamUSA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Sports
2014 FIFA World Cup on Univision
Univision's broadcast of the 2014 FIFA World Cup was one of the most successful - recording the 25 …
Sports
DeMarini’s #CWSWeaponsDrop
DeMarini, an aluminum bat manufacturing powerhouse, was looking for an exciting way to release its …
Sports
HBO Boxing
With a seamless broadcast integration strategy and a wide array of digital exclusive content, the H…
Sports
MLB Network's #FaceOfMLB
Could inaugural winner Joey Votto repeat? Would New York Yankees living legend Derek Jeter take th…
Sports
NFL UK: Using Content to Grow & Connect With A New Fan Base Abroad
The NFL dominates American sports with a passionate, well-established, multi-generational fan base …
Sports
Peperami World Cup
Sports
San Francisco Giants
Sports
Visa - NFL Draft Stories: How You Should Judge Michael Sam
To celebrate their rebranding initiative "everywhere you want to be," Visa gave Michael Sam, who wa…
Sports
WWE: The Social Voice of the WWE Universe
WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, …
Sports
Wimbledon 2014: Rising above the noise
Competing against the goliath that was the Fifa World Cup, Wimbledon held its own with an engaging …
Sports
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…