THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Use of Humor

This category honors a brand, organization, agency, news outlet or personality that used Humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

Click here to see the previous winner and nominees.

Winner

Humor
winner
Devil Baby Attack
To promote DEVIL'S DUE, a horror movie about a girl pregnant with the devil, Thinkmodo created an a…

Finalists

Humor
finalist
BeardSwipe - The Greatest Invention Since Beards Made Men
For April Fools 2014, iStrategyLabs launched a "product" called BeardSwipe — a mobile application t…
Humor
finalist
Cheeteau by Chester
Cheetos has always been known as a playful, mischievous brand. And there's no better time to sho…
Humor
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Humor
finalist
IKEA Mänland
"If you are a man and find yourself at IKEA, you have lost control over your wife." – the social we…
Humor
finalist
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…

Nominees

Humor
#30RockEmojiQuotes
Just when you thought the Internet ran out of 30 Rock appreciation posts… @NBC30Rock to the rescue!…
Humor
American Dad TBS Social Media
Brands: American Dad, TBS, FoxAgency: Relevant 24GOALS:• Re-engage & activate the large American Da…
Humor
Beautified – The Instant Transformation
In late August 2014, Beautified rolled out a completely redesigned and expanded iOS app. To cele…
Humor
Beer Porn
Miller Lite aims to connect with its audience in social media. It's not a place to just show TV spo…
Humor
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
Humor
Every Time You Laugh, A Sonic Carhop Gets Their Skates
Objective: Turn Sonic Drive-In consumers into "super fans" on social by translating the brand's qui…
Humor
Fit Kit
While everyone was embracing the maker community, we thought we'd have some fun with them on Apr…
Humor
Funny Or Die
With 9.2M highly engaged followers, Funny Or Die is the No. 1 comedy brand on Twitter, consistently…
Humor
HBO, The Comeback
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Humor
Hip, Funny Brand, GrubHub, Enters Race for Shorty Award: Humor
In the corporate world, it's easy for brands to take social media marketing too seriously. Hopefull…
Humor
Home Zombie Proofing Kit
Just days before the big premiere of AMC's cult favorite, The Walking Dead, we figured we could cap…
Humor
Make It Stop
Music education is being cut at public schools across the country. As an agency and industry that b…
Humor
Merrick “Best Dog Ever" Video Maker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…
Humor
Miller Lite
Our fans mean everything to us, so we bring them humorous original content everyday and engage wit…
Humor
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Humor
NBC’s #RejectedCandyHearts
The NBC social team is all about romance – although Cupid might disagree, since the team honored…
Humor
Portlandia's (Real) Feminist Bookstore Wins the Super Bowl
The 2014 Super Bowl game took place just a few weeks prior to the premiere of the fourth season of …
Humor
Seriously Distracted
Seriously Distracted is a collaboration between POPSUGAR Studios (http://www.popsugar.com), a leadi…
Humor
SharkNATO
Sharknado 2 was all the rage amongst millennial males. It was all they could talk about in social m…
Humor
Social Media Brand Faux Pas
Social media is not "push" marketing. It's a dialogue with consumers and needs to be treated as suc…
Humor
T-Mobile - We Can Hear You Having Sex!
DailyMail and T Mobile worked together to create a Native media campaign with articles covering lif…
Humor
TBS Network - Social Media
Brand: TBSAgency: Relevant 24GOALS: • Develop a clear Social TBS voice and POV • Establish TB…
Humor
Thanksblasting
We needed to ask America some important questions. Maybe the most important questions of all. Quest…
Humor
Vacay Gone Cray Cray
Social media was ideal to reach our targeted Millennials to grow a relationship and see Choice as p…