THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best on Youtube

YouTube has become the leading platform for brands, organizations and institutions to produce video content that makes people laugh, learn and understand the brand's essence and personality. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube.

Click here to see the previous winner and nominees.

Winner

YouTube
winner
GoPro: Best on YouTube
As inventor of the world's most versatile camera and category creator in action, adventure and life…

Finalists

YouTube
finalist
silver honor
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always…
YouTube
finalist
All Things Hair
Unilever is the third biggest player in the global hair care market, and struggles to achieve gr…
YouTube
finalist
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…
YouTube
finalist
Red Bull's YouTube Presence
In 2006, a beverage brand uploaded it's first video to YouTube, and in 2008, it launched its signat…
YouTube
finalist
The Official Disney on Broadway YouTube Channel
Since 1994, Disney has brought the world's most beloved films to life on Broadway. From THE LION KI…
YouTube
finalist
Unexpected Moments Inspire an #OpenUp Movement
In the Arab world, expectations are something we live with every day. We're expected to be engineer…

Nominees

YouTube
AJ+ YouTube
AJ+ is a digital-only news agency that produces content specifically tailored for an online audienc…
YouTube
BBC America on YouTube
BBC America uses YouTube to deliver content to its audience in the place they love to watch video. …
YouTube
Breaking Out: A Series by Sour Patch Kids
In 2014 Sour Patch Kids [SPK] set out to raise awareness of the brand among its core demographic, c…
YouTube
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…
YouTube
Last Week Tonight
A freshman series entering into the hilariously competitive late night arena, Last Week Tonight nee…
YouTube
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…
YouTube
Mountain Dew MiniMini Series
In a world where nobody has time for anything, Mountain Dew presents a "Mini Mini-Series" that you…
YouTube
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…
YouTube
The Grand Slams
How do you leverage a brand's most recognizable and famous menu item? You bring it to life. First,…
YouTube
The World's Toughest Job
This Mother's Day, on behalf of hardworking, multifaceted moms everywhere and American Greetings (a…
YouTube
WWE on YouTube
With six hours of original televised programming each week, WWE's YouTube channel allows our worldw…