10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Viral Campaign

This category honors the campaign that best leveraged social media channels to release shareable, buzzworthy content that has gone viral. Click here to see the previous winner and nominees.

Finalists

finalist
InsertMeAnywhere
A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) designed to function as his online acting reel video and photo content featuring six costumed characters played by Cross. Each character is presented on greenscreen, allowing fans to download the content and insert Tobias into their favorite movie, o...
finalist
Nissan - Versa Note Amazon Partnership
The Nissan Versa Note was a small car that needed a big introduction. So Nissan partnered with Amazon and changed the way consumers could buy a car by putting the Versa Note on Amazon.com. It was the first promotion of its kind in the world. The cars were gone in just 3 days. But we weren’t finished yet. We then made one special del...
finalist
Turning the Internet Red
Late last year, the United States Supreme Court announced that it would hear two landmark marriage equality cases in 2013, stoking interest and anticipation around the country. Over the six month period leading up to the Court’s rulings in those cases, the Human Rights Campaign (HRC)—the country’s largest organization dedicated to lesbian, gay, ...
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of First Implementation: April 18 2013 Short Description of Campaign (500 words) In this day and age, it’s practically unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of global advancem...
finalist
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approach to the entire flying experience, Virgin America’s mission has always been to bring the fun back to flying. As the airline marked its sixth year of flying, Virgin America decided it was time to revisit its already irreverent and fan-favorite safet...

Nominees

'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in anticipation of the 2013 comedy The Hangover Part III, wanted to take fans on an in-world journey into the world of one of the franchise’s most recognized and hilarious characters, Alan Garner (played by Zach Galifianakis). Warner Bros. reached out to social m...
3D Printing Day
GE sees additive manufacturing, more commonly known as 3D printing, as the next chapter in the industrial revolution and a major part of the company’s future. To prove it, the brand gave it its own holiday. To celebrate the world’s first 3D Printing Day, GE assembled a team of 10 influencers from a variety of industries and paired them with CAD artist...
Audi of America, “ The Challenge"
In May 2013, PMK•BNC produced a video for Audi of America, titled “The Challenge." Starring two of the biggest names in sci-fi, Zachary Quinto and Leonard Nimoy, the video pit the Audi S7 against the Mercedes-Benz CLS550. In the digital short, the old icons (Nimoy and the Mercedes-Benz) versus the new icons (Quinto and the Audi S7) set off on a race to...
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a most memorable reminder that Kenny Powers is back and badder than ever. Timed with the climax of a highly competitive MLB season, we ushered KP back to the zeitgeist in a big way: by broadcasting his personal insults to unsuspecting baseball fans. Publishing h...
Electrolux Design Lab 2013
Electrolux Design Lab is a global brand building design competition for students. In 2013 Electrolux developed an online platform to support the competition, which received over 1 700 submissions from over 60 countries worldwide. For the first time in the history of the competition, Electrolux presented a wider range of innovations, over 100 best submissi...
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each year, retailers get very excited, as the holiday allows the brands they carry in their stores to be even more prominently featured. But most of all, consumer’s interest and conversation reach a peak in October. However Halloween and oral care is usually not a ...
Join the Realm Campaign
Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO devised an innovative social campaign dubbed “Join The Realm" that would activate both influential celebrity fans as well as consumers all over the world. HBO and Definition 6 created the Join the Realm sigil...
True Blood Show Your Fangs
To “turn" True Blood’s core fanbase into evangelists for the show’s return, we launched #ShowYourFangs, the anchoring convergent promotion of the season 6 campaign. After kicking off the campaign with an on-air tease, which laid the groundwork for the threat of vampire extinction, we asked fans to “come out" in solidary with vampires. Truebies were given ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.