2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Brand on Vine

Short video mash-ups on Vine have allowed brands, news outlets and personalities the opportunity to give consumers, fans and followers a creative way to interact and engage. This award honors the brand that has utilized Vine effectively and exceptionally as part of its media marketing strategy.

Nominees

#6SecondClassics: Timeless Tales with a Twist
Before natural personal care products became so en vogue, Burt’s Bees had already pioneered a line of mainstay natural products with a couple decades of history and unrivaled fan affinity behind them. But in a market defined by the latest and greatest, Burt’s Bees needed a new, interesting way to celebrate these timeless products – items like Beeswax Lip ...
#GetComfortable
Warner’s leads the bra category in comfort superiority with a barely-there product. To showcase just how comfortable their bras really are - enough for women to never want (or remember) to take them off, Warner’s enlisted Vine celebs to #GetComfortable. To set the tone for the Vine campaign, we created “Girls Gone Comfortable", a humorous online video...
Green Works Charades
Our objective was to reposition Green Works as a relevant brand and effective product. Based on research – and further supported by a nationally conducted survey – we determined that most women felt stressed when trying to be green, and we wanted to convince consumers that green could be lighthearted, inclusive and fun. Research identified our target ...
Tombstone Pizza Bites of Fright
Tombstone Pizza wanted to be the Official Pizza of Halloween. They challenged us to help them secure this honor by reaching moms and kids during this busy season in a unique and compelling way. We needed a way to cut through the Halloween madness. So we listened, and learned everything we could about Halloween rituals, and one stood out. Pizza and a Mo...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.