2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Use of Video in a Social Media Campaign

This category honors the incorporation of video content in a social media marketing campaign. Click here to see the previous winner and nominees.

Finalists

finalist
#InsideTHEOUTNET
A short film originally produced as an internal asset for THEOUTNET.com, a part of The NET-A-PORTER GROUP, to premiere at its annual global presentation, emerged as a shareable industry-wide favorite through a stealth campaign centered around the newly launched LinkedIn profile of the film’s star and Internet sensation, P’Trique. A month bef...
finalist
#StartSomething Special: Mairead & Kevin's Wedding
Honda firmly believes they don't just make cars, they make relationships. And when loyal owners come to them with personal, heartfelt requests they do their best to fulfill them. In September of 2013 Honda received a Facebook message from a woman named Mairead. In that message she asked Honda to be a part of her wedding – the wedding party trans...
finalist
#theworldneedsmore
When a disaster strikes, aid workers need resources like food, shelter and medicine to help the victims. In 2013 the United Nations asked us to help generate funding for humanitarian aid so that they have the resources they need for both ongoing and new humanitarian aid efforts. While people want to help disaster victims, often the only resource...
finalist
Adobe "Make It With Creative Cloud"
Borrowed, paid for, or pirated, Adobe software is the tool of choice for creative students. But for students to buy into the new Adobe Creative Cloud subscription model they had to see value beyond the software.So we designed a platform that mirrored the ambition students had for themselves. Whether it was the next masterpiece or the next career...
finalist
Applebee’s Spirited Chef: Risking Bloodshed To Bring Fans What They Want
Applebee’s, a casual dining chain with more than 1,800 locations nationwide, leveraged the strong consumer relationships they built via social media engagement in order to craft the “Best Video Ever Created By Fans". This video was completely driven by social media from the very beginning. In fact, Applebee’s even asked Champion Flair Bart...
finalist
From The Gridiron To The Grill
If authenticity is the Holy Grail of social media, then White Castle and Anthony “Spice" Adams, former Chicago Bear, are on their way to Nirvana. This unlikely twosome came together in an unexpected way in 2013 when Spice Adams created “Anthony Adams Retires," which was organized and filmed at a White Castle location. The video, with over 1.2 mi...
finalist
Girls Season 3 Instagram Campaign
To build anticipation for Girls Season 3, we employed the new video feature of Instagram to seed out exclusive content to fans, who in turn, made us one of the Top 10 Most Shared Brands on the platform, according to Adweek. Launching the Season 3 campaign with an Instagram-themed “In Production" clip shared on Instagram and on HBO, we contin...
finalist
InsertMeAnywhere
A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) designed to function as his online acting reel video and photo content featuring six costumed characters played by Cross. Each character is presented on greenscreen, allowing fans to download the content and insert Tobias into their favorite movie, o...
finalist
Nissan - The Briefcase
In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to get its all-new 2014 Rogue noticed. So we created a car chase scene fit for Hollywood. We called it The Briefcase (NissanBriefcase.com). The 3 minute action film takes a man on a seemingly ordinary drive and thrusts him into the middle of an elaborat...
finalist
Occupy CONAN sponsored by VW
VW issue a Media challenge: give them a media idea to break through ordinary TV. How did CONAN create a never-been-done idea reinforcing VW’s “reinvented" theme for the Beetle Convertible – while living up to VW’s legacy of iconic messaging? By deploying CONAN’s own “force" – the creativity of his engaged fans. In November, Conan anno...

Nominees

#BecauseCrazyHappens Animated Campaign
“Because Crazy Happens" Animated Campaign The “Because Crazy Happens" campaign consists of three animated spots that educate consumers about the need for mobile protection specifically in the event of phone loss or theft. While most of us are aware of our phone’s true value—monetary and otherwise—many of us choose not to get coverage because we believe...
#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday season, as well as suicides and suicide attempts. One North American survey even reported that 45% of respondents dreaded the festive season.* So to stop holiday shopping, travel and other stressful traditions from turning the year’s most enchanting seaso...
Better Business Bureau Quick-Tips
Everyone knows Better Business Bureau (BBB). BBB is that 100+ year-old brand with a long history of helping consumers make better decisions in the marketplace by providing sound and unbiased advice and services. But, not everyone online is looking for a roofing contractor or an A/C repair service. How do we remain relevant and valuable to this audience? I...
BleacherReport.com
Posterizing Facebook - May 13th, 2013) -- Bennett Spector Bleacher Report's social team transformed a niche animated GIF into a lasting sports-culture phenomenon. On May 13th, 2013 an animated GIF of a student 'posterizing' his friend was quietly circulating on Reddit. By the end of the week it was one of the most viral sports trends of the year. ...
Fueling Good Road Trip
In a world consumed with fluctuating gas prices and general apathy towards gasoline brands, Milwaukee-based agency BVK had a different story to tell when it came to CITGO Petroleum. Outspent by its competitors 50-1, CITGO is truly the underdog in the space. BVK knew the difference for CITGO is that every station is locally owned and plays an impo...
Goodbye DOMA, Hello Marriage Equality: msnbc's Google+ Hangout series on marriage equality
In anticipation of the Supreme Court’s monumental decisions on the Defense of Marriage Act and Proposition 8 cases, msnbc hosted a series of Google+ Hangouts On Air surrounding marriage equality from June 17-27, 2013. Marriage equality is a major rallying point for the msnbc community. We wanted to connect community activists with msnbc talent and LGBT...
Hilton Worldwide – DTour Hub
To create a better way to plan and share trips, we worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks to make sharing travel moments easy. To engage travelers, we launched “DTour of a Lifetime"–a contest to find 6 “DTourists" to travel globally as content creators and share highlights via blogs, v...
Hilton Worldwide – DTourist Live Stream Video Google Hangout
To create a better way to plan and share trips, DoubleTree worked with Google to build DTour, the first-ever YouTube channel integrating all major social networks to make sharing travel moments easy. The tool goes beyond the brand loading its own videos to the site and allows consumers to personally contribute. It’s truly an experience intended for genuin...
Microsoft Child of the 90s | Column Five Media
As part of the Internet Explorer “Browser You Loved to Hate" Campaign, Microsoft asked Column Five to create a video to introduce a new, positive brand message to millennials. Millennials are notoriously skeptical of traditional advertising, which meant the video needed to start a conversation in a non-traditional way. Capturing a tech-savvy gene...
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in both love and money. She resolves to make changes that will put her on the road to financial stability and to find someone to settle down with. In spite of the tough love and encouragement offered by her sassy mouthed animated piggy bank sidekick, Penny find...
Project 2020
Introduction “2020" is a story about the near future based on a report entitled Project 2020 by the International Cyber Security Protection Alliance. This video project takes the form of a fictional web series presenting the evolution of society and technology in the world described by the report. In this series, Trend Micro shows how the advancement of...
Sharp Art of Amazing Campaign
Sharp, along with two other voices in picture quality – RED and THX, launched the Art of Amazing Campaign to promote and foster the development of 4K content creation, while recognizing independent filmmakers and their work and engaging the online community in the experience. The campaign showcased Sharp’s passion for providing superior picture quality a...
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED believes passionately in the ...
Tidy Cats Innovationist: Hans Hansenberg
Tidy Cats needed a unique and memorable way to introduce a flurry of new innovations to their product line. A fun, irreverent brand who doesn’t take themselves too seriously, Tidy wanted to break through to their consumers in way that put the focus on the innovation through humor. That’s where Hans Hansenberg comes in.An innovationist character parody of ...
We Want To Teach The World To Swipe: AT&T And FleishmanHillard’s “Device Launch" Video Series
The Nokia Something-or-Other. The HTC This-and-That. The Samsung Here’s-What’s-New. The LG Gotta-See-This. We’re in the midst of an exhilarating but cluttered smartphone boom. There’s a revolutionary device released nearly every week, each one improving upon or adding something entirely new to the smartphone oeuvre. AT&T itself has released more than 5...
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was a mouthful for our customers, and they were unsure of how to say it. So how were we going to get people to talk about — and order — Wendy’s new Portabella Mushroom Melt on Brioche when they couldn’t even pronounce the key ingredient? INSIGHT People love...
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airline, WestJet, aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. WestJet delighted unsuspecting travellers with a real-time holiday surprise that delivered personalized gifts ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.