3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

By Campaign
By Industry
By Cause
By Platform
Content and Strategy
Video Content
Partnerships

From the 6th Annual Shorty Awards Best Use of Social Media for Telecom

This awards honors the best use of social media in a marketing campaign by a telecom brand. Campaign objectives may include empowering customers to engage and connect, building a robust customer service presence on social platforms or promoting the launch of new technological capabilities.

Winner

Telecom
winner
O2 Be more dog
Cats and dogs are very different animals. Cats are aloof, lazy and coldly indifferent to the world. Dogs, on the other hand, love everything. Slippers? Amazing. Socks? Amazing. Everything… amazing. And dogs are right. Life is better when you dive right in. So in this campaign, we encouraged the nation to lose their cat-like indifference ...

Finalists

Telecom
finalist
BuzzFeed Virgin Mobile "Always On" Social Advertising
The social Web is already a competitive space for brands to attract and maintain user engagement among fans and followers. And it can be an even more crowded space in the telecom industry where brands want to attract and maintain brand loyalty by providing the kind of social content that users care about. This challenge proved to be a great oppo...
Telecom
finalist
Skype: Your City, Your Passion
While Skype is an inherently social communications tool, interactions over Skype are not publicly viewable. This presented us with a challenge around how to storytelling the experience of connecting over Skype on mobile and emphasize who rich and immediate interactions could be – without being part of the live conversation. Skype were looking...

Nominees

Telecom
@CoxTV- Cox Communications
CoxTV brings together TV lovers and their favorite shows. With our entertainment handle, we are able to connect to viewers on a personal level all by talking to them before, during and after their favorite shows are on air. Big TV shows and programmer handles may struggle to communicate to all their followers yet our niche audience is able to talk directl...
Telecom
T-Mobile JUMP! Program
In Q3 2013, T-Mobile launched JUMP!, shaking up the wireless industry by allowing people to upgrade their phones when they want, not when they are told. Social listening was used at the beginning of the campaign to tap into consumer pain points around not being able to upgrade their phones, leading to creative storylines featured in the broadcast execu...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018

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