From the 6th Annual Shorty Awards
Best Branded Real-Time Response to a Major Event or Cultural Phenomenon
This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly,
and the rest of the social web.
The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.