From the 6th Annual Shorty Awards
Best Branded Real-Time Response to a Major Event or Cultural Phenomenon
This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event in real-time. We promised ourselves that we wouldn't use the term "real-time marketing" to describe this award.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.
The 9th Annual Shorty Awards will be held
April 23, 2017 in NYC
and streamed to the public.