2nd Annual Shorty Social Good Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

From the 6th Annual Shorty Awards Best Brand on Pinterest

With the addition of Pinterset for Business and Rich Media pinning, Pinterest has become one of the most relevant social platforms for businesses big and small. From increasing brand awareness to encouraging consumer engagement and curation, Pinterest has become a vital component of many brands' marketing strategies. This award honors the best brand presence on Pinterest. Click here to see previous winner and nominees.

Nominees

How The White Queen Inspired Allies on Pinterest
The White Queen was the first STARZ Original Series to showcase the lifestyle of the series through Pinterest, extending our fan reach and awareness to our target audience of females aged 25-54. Pinterest was the perfect platform to generate awareness and promote tune-in. We began buy rolling out different lifestyle boards, and followed with more show con...
Making our Mark on Pinterest
Pinterest users are mostly women. Our fans are mostly men. But that didn’t stop us from being a pioneer in the whisky industry on this social platform. Why? Because women aren’t that scary. And contrary to popular belief, they are enjoying bourbon at increasing rates. Since we joined Pinterest in 2012 with our targeted content strategy, we have led the en...
McCormick - Virtual Bake Sale
The Challenge: Find an interesting, breakthrough way to inspire more flavorful and colorful baking. The Solution: Tap into the quintessential creative baking occasion – bake sales – and simulate the growing ecommerce behaviors on Pinterest via a Virtual Bake Sale competition for a chance to win prizes and bragging rights. The Results: The competiti...
Petplan on Pinterest
As a company that protects dogs and cats across the United States and Canada, we know that life on four paws can be “ruff." We're on Pinterest to lend a helping paw. As you might guess from our boards, Petplan isn't your typical insurance company. We’re a team of devoted animal lovers, who aim to be the kind of organization that will make our own pets – a...
kate spade new york pinterest
At kate spade new york, social media is an integral part of how we look at our marketing, communications and consumer outreach – it is part of our thinking each day. Very early on, we put significant effort toward innovative ways to engage with our customers and communicate the kate spade new york lifestyle across a range of social media channels. W...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.

Social Good Early Deadline

06 . 14 . 17