From the 6th Annual Shorty Awards
Best Use of Social Media for Luxury Goods
This awards honors the best use of social media in a marketing campaign by a luxury brand. Campaign objectives may include increasing awareness among consumers with contests and apps, promoting the launch of a new clothing or cosmetic line and creating compelling, shareable content.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.
The 9th Annual Shorty Awards will be held
April 23, 2017 in NYC
and streamed to the public.