From the 6th Annual Shorty Awards
Best Use of Social Media for Luxury Goods
This awards honors the best use of social media in a marketing campaign by a luxury brand. Campaign objectives may include increasing awareness among consumers with contests and apps, promoting the launch of a new clothing or cosmetic line and creating compelling, shareable content.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly,
and the rest of the social web.
The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.