2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Use of Social Media In Real Life (IRL)

From tweeting about events in real time to checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (IRL). Click here to see the previous winner and nominees.

Finalists

finalist
Drafted in Glass
Every year, fans, athletes and the media gather in a flurry of excitement to watch 60 basketball hopefuls be drafted into the NBA. What if we could change that experience and enable people to watch it all from an unprecedented point of view — through the eyes of the athlete? Without brand support or a budget, we made it happen. The #2 pick of th...
finalist
Samsung Recharges Galaxy Phones with a Tweet at SXSW
At SXSW 2013, Samsung Mobile US reinvented how brands use Twitter by introducing #PowerOn—a first-ever program that allowed Samsung Galaxy owners to recharge their phones with a tweet. By bridging online and offline experiences in real time, #PowerOn made a material improvement in our consumers’ overall festival experience. During the nine d...
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from inside of a shark tank at the National Aquarium in Baltimore. Marine biologist Holly Bourbon fielded questions from select YouTube stars such as iJustine and Shark Week super fans.Discovery was launching their 26th season of Shark Week and with their ...
finalist
Skype: #SmileStation
Skype had just launched a partnership with Toshiba which included one month free of Skype’s Unlimited World Subscription package for consumers who purchased a new Toshiba encore tablet. 1000heads were tasked with raising awareness of the Skype and Toshiba partnership during the holiday period; our brief was to raise awareness of Skype’s multi...
finalist
TED
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED believes passionate...
finalist
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was president (1866), but how do we make them seem more modern, cool, and current? Introducing #Tweethearts-- the mash-up of Sweethearts and Twitter. The #Tweethearts social campaign allows users to create customized Sweethearts candy hearts using Twitt...

Nominees

#UseMeLeaveME
Razorfish wanted to make a splash at SXSW 2013. We thought the best way to do it was take a step back and recapture some of the magic of those early days when the transformation of everyday physical activities into digital experiences still excited us and felt new by doing something unexpected. And in doing so, conduct a social experiment that would captu...
Eli's BMW
As an initiative hatched in social media—starting with the auto blog, Jalopnik—Eli's BMW was the result of a car-loving community rallying around one of its youngest enthusiasts. At only four-years-old, Eli described his “dream car" as a BMW with 42 wheels, 19 engines, three drivers’ seats, and, of course, a toy trunk. Jalopnik asked for crowd-sourced...
Hollywood & Vines
“Hollywood & Vines" was a first-of-its-kind, socially-sourced, short film directed via Twitter and shot entirely by Airbnb’s fans on Vine. Our film director tweeted shot descriptions to the travel site’s Twitter followers who executed six-second clips and uploaded them with the hashtag: #AirbnbHV. The final film was a story of travel, adventure, and findi...
Make It Mega at Life Is Beautiful
Branded activations at music festivals are commonplace in today’s sponsorship lineup, but it takes a new spin on the expected to capture fans’ attention and keep them engaged. To showcase the recently launched Samsung Galaxy Mega and put it in the hands of music and art lovers, Samsung became the exclusive telecom partner of the inaugural Life Is Beautifu...
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture. As a financial brand, we took the stance that some things were beyond money, and that the most important moments in life were the ones you spend with the people who matter most, rather than the things you choose to buy. This past New Years Eve, we were...
NBA Digital Hardwood Classic Takeovers
Reviewing NBA TV’s archives of monumental games, the key games were identified: Los Angeles Lakers guard Kobe Bryant’s infamous 81-point game against the Toronto Raptors, Former Chicago Bulls guard Nate Robinson performance in the 2013 NBA Playoffs, Game 4, of the first-round series between the Brooklyn Nets and Bulls, and NBA Legend and former Detroit Pi...
Nickelodeon’s Korra Nation: the ultimate tumblr fan destination
After Nickelodeon’s cult cartoon TV series “Avatar: The Last Airbender" ended in 2008, viewers of the show moved online to keep the show’s spirit alive. Avatar fans became a remarkably cohesive and passionate group, and took to social media to demand more from Nickelodeon and the Avatar universe. Finally in 2011, their demands were met when Nickelode...
Nude by Rihanna: Interactive Digital Campaign
To support Rihanna's new fragrance launch, Nude by Rihanna, Ready Set Rocket partnered with Parlux to create a comprehensive interactive digital campaign that called upon Rihanna's dedicated fans (famously known as Rihanna Navy) to interact with a multitude of campaign touch points. Rihanna, the undisputed queen of social media, needed a fragrance cam...
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital content via the world’s most innovative distribution platform. Every fall, 14,000 content buyers and sellers gather in Cannes, France for the biggest international content market in the world, MIPCOM. With behemoth booths and 6-figure billboards plastered all ...
Skype: Smile as you go…
Skype are known for 1-2-1 video calling but far fewer people know about Skype’s paid services – which included ‘pay as you go’ prepay cards. Skype were keen to raise awareness of its newly launched prepay cards. Skype’s prepay cards are physical cards sold at retailers that allow users to top up their Skype credit or paid subscriptions. Skype wanted t...
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one of the most talked-about makeup collections of the year. The mission was to create a digital experience to launch the new ‘Love Me’ collection and give Smashbox fans a way to experience the makeup, Curtis’ art, and be the star of the show. Fans were able to ...
Style.com Fashion Tracker
Since its launch in September 2000, Style.com, a Fairchild Fashion Media (FFM) brand, has continually employed breakthrough technology to deliver instant gratification to fashion obsessives. To keep the tradition running during Fashion Week, Style.com created a social experience sponsored by MAC Cosmetics. By combining Twitter, Instagram, and Google Maps ...
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives. You can earn “stickers" for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up e...
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across television, films, events, digital and social platforms. In 2013, espnW tasked NYC ad agency The Concept Farm to find a way to connect with their audience on a deeper digital level than ever before by building brand awareness and loyalty throughout the entire summ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.