9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Humor

This category honors a brand, agency, news outlet or personality that used Humor to effectively enhance it's social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

Finalists

finalist
Cookie Monster Learns a Lesson from Tom Hiddleston Thanks to PBS
Cookie Monster learns a very important lesson about self-regulation from his new friend, actor Tom Hiddleston. #TomNomNomPBS was in the unique position to be able to combine two social media juggernauts in one video -- by leveraging the world-wide celebrity of Sesame Street’s iconic character, Cookie Monster, with Tom Hiddleston’s superstar sta...
finalist
DiGiorno
We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to the one place where outspending doesn't really matter. Where the content of a tweet is what really wins. To see if we could become the definitive voice of pizza and run circles around those delivery guys.2013 was a big year for DiGiorno Pizza on Tw...
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign for the Middle East. Mentos also needed to increase brand engagement with Arab youth in a more relevant way. With this in mind, we discovered something that fit the brand proposition perfectly. As Arabs, we often find ourselves doing things that do...
finalist
Wendy's Bacon Portabella Melt on Brioche Campaign
How do you get people talking about something they can’t even pronounce? The word “brioche" was a mouthful for our customers, and they were unsure of how to say it. So how were we going to get people to talk about — and order — Wendy’s new Portabella Mushroom Melt on Brioche when they couldn’t even pronounce the key ingredient? INSIGHT P...

Nominees

#TwitterCarols
According to the National Institute of Health, situational depression rises during the holiday season, as well as suicides and suicide attempts. One North American survey even reported that 45% of respondents dreaded the festive season.* So to stop holiday shopping, travel and other stressful traditions from turning the year’s most enchanting seaso...
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhone 5s. The post was meant to delight audiences with witty play on words and to create within them a craving for Denny’s signature fluffy golden, pancakes. Less than impressed with the lack of additional features presented with the iPhone 5s version, industry ...
Kanye vs. Creative Director
THE PROJECT “Who Said It: Kanye West or Your Creative Director?" is a gift to the creative community, and all who have all endured the misery of working for a self-proclaimed creative genius. The website is a simple this-or-that game that prompts users to click through a series of real quotes. The challenge: to guess which of god’s greatest gifts said ...
Nathan Fielder Twitter Stunts
Everyone knows that Nathan For You's Nathan Fielder is a master at using his extensive knowledge of human behavior to improve small businesses. But in a series of experiments conducted earlier this year, he proved that his skills are also useful in ruining lives via Twitter.On his Comedy Central show Nathan For You, Nathan Fielder works as a consultant fo...
Old Spice: Wolfdog
The scents of the new Wild Collection from Old Spice are so wild that the only way to promote them was by bringing in a spokesperson from the wild. We appointed Wolfdog as director of marketing to lead all marketing and advertising for Old Spice in a multi-platform, real-time experience that unfolded over five days and drove engagement around the new coll...
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in both love and money. She resolves to make changes that will put her on the road to financial stability and to find someone to settle down with. In spite of the tough love and encouragement offered by her sassy mouthed animated piggy bank sidekick, Penny find...
Scope Bacon
Our integrated team came up with Scope Bacon, a fake product that tastes like bacon while rinsing and leaves you with minty fresh breath. Given America’s current obsession with bacon related topics, we expected to gain earned impressions from consumers sharing our digital content and to see them engaging with a variety of responses: excitement, disgust, a...
Tangible Media and Deep Silver's Saints Row IV
The latest version of Saints Row IV saw the revitalization of Johnny Gat, a staple character to the Saints Row franchise. His last name was just to close to the abbreviation of Grand Theft Auto V (GTAV); therefore, to combat the launch of GTAV, we utilized the hashtag GATV in an effort to troll any of GTAV's activity on September 17th, 2013 (launch day).T...
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social media who demanded that we "Bring Back '90s Nick." The '90s Are All That programming block came out strong, running all the fan favorites from that "golden" decade. In its second year of existence, it took a huge leap forward, connecting that eager social audien...
VEEP
Listen up, Veeple! The brilliantly offensive, Emmy award-winning HBO series Veep is rife with awkward physical comedy and dirty, devastating one-liners—making it ripe for tweeting, Tumbling, and telling all the Jonads in your life to f*ck off via GIF. For Veep’s second season, we launched a robust social media campaign, generating over 1,000 pieces of ...
ZzzQuil Twitter
Before the launch of ZzzQuil, we asked ourselves, “Should a sleep-aid brand even be on Twitter?" After some careful social listening, we discovered that Twitter was already lighting up with tweets about ZzzQuil and sleeplessness—specifically late at night. So we decided to enter the fray, and gave our community manager the night shift, allowing us to enga...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.