2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Use of Social Media for Financial Services

There are now more ways than ever to receive promotions, deals and points from financial services companies. Financial institutions are using the social web to facilitate payments, provide deals and gain consumer trust. This award honors the best use of social media by a Financial Services company. Click here to see the previous winner and nominees.

Finalists

finalist
Citi’s Connect: Professional Women’s Network on LinkedIn
Realizing a need for a social media hub where women could network and discuss the issues that affect their careers, Citi teamed with LinkedIn to introduce a first-of-its-kind social networking community for professional women in April 2012 – Connect: Professional Women’s Network. The Connect community, which has since grown to more than 240...
finalist
Discover Gift&Get App
During the holiday season, Discover needed to spread the word about ShopDiscover, their shopping site, where Cardmembers could rack up extra Cashback Bonus® just by shopping online. But, at a time when shoppers are inundated with options and offers, consumers needed a guide to help them start. Discover approached DraftFCB with a challenge: e...
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken by complaints about customer service and overall negative chatter. Customers didn't understand the value of PayPal or even how to use it. Furthermore, their social presence was fragmented with low engagement. With the reputation of being a “faceless...
finalist
Stash & Save Sweepstakes
In May 2013, Kinecta Federal Credit Union – a Southern California-based financial institution – launched a fun, fresh, interactive Facebook sweepstakes called “Stash & Save." The theme was a play on words, mixing the combination of the hipster/pop-culture fascination with mustaches – or “ ‘staches" – with the promotion of positive savings behavi...
finalist
Why wait until it's too late?
Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in being there for each other during life. The most beautiful words are often spoken when someone has passed away. But why wait until it's too late? Say something wonderful today. With an integrated campaign we gave people a chance to share beautiful word...

Nominees

#MyFootballFantasy
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or instagram their fantasies using our hashtag, or submit them on our site. The campaign utilized multiple channels to inspire and celebrate football fantasi...
#Sold! Tweet to Buy from American Express
Wouldn’t it be great if you could buy something by sending a tweet? On February 11, 2013 American Express brought this capability to life – by leveraging the power of the #hashtag. Tweet to Buy was a first-of-its-kind social commerce experience that turned Twitter #hashtags into purchases. American Express Card Members were able to tweet special ...
Chase
Chase is the neighborhood bank for thousands of communities across the country. We serve approximately one of out of every six Americans through more than 5,600 bank branches; 20,000 ATMs; mortgage offices; online and mobile banking; as well as relationships with auto dealerships, schools and universities. Via our social media channels, Chase effective...
F.Banking Bradesco
For a better experience in Internet banking access for Facebook devoted users, we created F.Banking. With only one click, our customers can safely make transactions and check their balances without leaving Facebook. F.Banking put Bradesco in the headlines as the first Brazilian bank to enable its customers to access their accounts through Facebook. Sin...
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture. As a financial brand, we took the stance that some things were beyond money, and that the most important moments in life were the ones you spend with the people who matter most, rather than the things you choose to buy. This past New Years Eve, we were...
NetSpend Community Connect
Community Connect is an annual tradition at NetSpend. More than 300 employees spend a day walking in our customers’ shoes, experiencing for one day some of the tough choices our cardholders make about how to spend their scarcest resources, time and money. Part scavenger hunt, part product immersion and part community engagement, Community Connect is more ...
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in both love and money. She resolves to make changes that will put her on the road to financial stability and to find someone to settle down with. In spite of the tough love and encouragement offered by her sassy mouthed animated piggy bank sidekick, Penny find...
RISE
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors of Team USA in the 2014 Winter Olympic Games with the brand promise ("We believe with every setback, there's a chance to come back") through a series of videos profiling the personal comeback stories of ten current and former Team USA Olympic stars. In the mo...
Take Mom’s advice
Anyone who has watched Mean Girls knows this line: “There are no rules in this house. I’m not like a regular mom. I’m a cool mom." In the movie, cool moms act more like BFFs than parents. They encourage -- or at least ignore -- bad behavior. Their conversational strong suit is centered on hot gossip, not maturity and wisdom. And, have you seen their ki...
Visa #GoInSix
In the credit card world, if you’re not top of mind, you’re not top of wallet. American Express and MasterCard were becoming the most talked about brands in the Financial Services category. Despite being the #1 credit card in the world, Visa was 7th place in terms of engagement in that same category, so it was time to up our game. The challenge was ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.