8th Annual Shorty Award Categories

Archived from the 6th Annual Shorty Awards Best Brand on Twitter

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best Use of Twitter in a Campaign, this award is for a brand's year-round presence. Click here to see the previous winner and nominees.

Finalists

@RealCapnCrunch Sets Sail for Twitter with Huge After rumors of his possible retirement swirling in the media in 2011, Quaker decided to prepare Cap’n Crunch for his big comeback by launching his ship into the digital age. Due to the cereal mascot’s cult status in American pop culture, he is quite popular among adults from Millennials to Baby Boomers, who all have fond memories of him through...
Delta Takes Off With Twitter Through Laughs How does a 85-year-old company relate to the social media crowd while maintaining the integrity of the brand? The answer: Make ’em smile! In 2013, Delta Air Lines leveraged a simple, witty and brand-appropriate approach to its social content on Twitter. By integrating pop culture moments into its messaging, Delta Air Lines was able to grow its...
E! E! exemplifies a new commitment to pop culture news through its twitter pages, E! Online, E! News, and E! News Now. E! fans want their entertainment and celebrity news 24/7 – whenever and wherever…. as soon as it happens. They are pop culture addicts. With E!’s Twitter accounts, users can get the latest and greatest content about their favori...
Charmin #TweetFromTheSeat 40% of young adults admit to using social media in the bathroom* (and those are just the people who admit to it). At our core, Charmin is all about giving people a better bathroom experience and it is important to us that this translates to how we engage with consumers on Twitter. And of course, we love potty humor. * http://news.yahoo.com/40...
@Skittles Hi Shorty Awards! I’m The Rainbow. I’m the smooth voice behind the @Skittles Twitter account, and I’m known around these parts as The Official Tweeter of Awesomeness. I know what you’re thinking: what would The Rainbow have to stay on Twitter? Basically, I tweet about the same stuff as everybody else: 1) manatees, 2) Skittles, 3) lasers, and 4) ...
ZzzQuil Twitter Before the launch of ZzzQuil, we asked ourselves, “Should a sleep-aid brand even be on Twitter?" After some careful social listening, we discovered that Twitter was already lighting up with tweets about ZzzQuil and sleeplessness—specifically late at night. So we decided to enter the fray, and gave our community manager the night shift, allowing ...
WWE on Twitter The NHL, Major League Baseball, Disney, FIFA and NASCAR: What do each of these brands have in common? None of them has more followers or social engagement on Twitter than WWE. In 2013, WWE provided up to the minute content for more than four million Twitter followers on its flagship Twitter feed, @WWE. In addition, WWE's social media te...
@GameOfThrones Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel word of mouth, the @GameofThrones Twitter profile established an engagement strategy that amplified the conversation 365 days a year. From the dark words of the ravens in Westeros to deploying tweets to the Twit...
@SportsCenter SportsCenter - ESPN's flagship program - provides TV's most thorough presentation of sports news, highlights and analysis. The show’s Twitter account strives to deliver on the promise of ESPN’s mission statement, “to serve sports fans anytime, anywhere," while extending SportsCenter into the social space and making ESPN’s TV presentation better ...
Best Use of a Brand on Twitter - @Bravotv Always on, always engaging, @Bravotv is the official twitter handle of Bravo Media. Its primary goal is to promote awareness of the myriad shows on our network, as well as tweet directly with fans and Bravolebrities. @Bravotv live-tweets every premiere episode providing colorful commentary, show-relevant questions, and plentiful RTs and favorites for our ...
TED TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums. TED believes passionately in the ...
DiGiorno We compete against carryout and delivery. And those guys out spend us 10:1. So we decided to go to the one place where outspending doesn't really matter. Where the content of a tweet is what really wins. To see if we could become the definitive voice of pizza and run circles around those delivery guys.2013 was a big year for DiGiorno Pizza on Twitter. We ...
@girlsHBO The official Girls Twitter profile has grown over 34% in followers since the end of the last season, proving that @girlsHBO never stops engaging fans at all hours, daily. Millennial fans of the series are socially savvy and interact with our Twitter while watching the series Sunday nights, catching up during the week, or having “Girls moments" in real lif...
GE on Twitter Most people think GE only makes light bulbs. Don’t lie, you’re one of them. GE’s goal on Twitter is to shift this mindset from only being a household appliance manufacturing company to also being an innovative and competitive science and technology leader. From personalized content and user-generated campaigns to searching and responding to questi...
Coca-Cola: Doc Pemberton Doc Pemberton is the 182-year-old digital reincarnation of Coca-Cola's beloved southern gentleman inventor. And much like his invention, Doc P’s charming and witty tweets make him a refreshing follow and have helped propel him to the #1 brand personality on Twitter. -Doc Pemberton's unique humor and quaint charm has made him the #1 followed cor...
@DennysDiner Conversations Diners get people talking, and we were more than happy to bring the casual, conversational atmosphere found in our restaurants to our social media presence on Twitter. We’re proud to say we accomplished capturing the fleeting, though important, everyday cultural discussions, whether it’s about the news or reality TV, in our Twitter voice. We speak about t...
@PlayStation Brings Fans Together for PS4 Launch When Twitter first burst on to the social media scene, no one could imagine the power of Twitter as a news source, especially for brand engagement. The social media team decided to experiment with the platform early on by linking back to the PlayStation.Blog. The team quickly learned from early experiences and began to be more selective about what was pub...
Applebee’s – Creating An Online Neighborhood Applebee’s, a large casual dining chain with more than 1,800 locations, wants to truly connect with consumers. Every day, they execute brand engagement that goes far beyond talking about the menu and promotions. The Applebee’s Reply Squad (a term coined by fans) is fun, authentic and amiable, creating online friendships via genuine conversations. Applebee...
SportsNation There is never a dull moment with the @SportsNation twitter account. As the social arm for ESPN’s TV show SportsNation, which has the youngest audience of any ESPN show, it is the place to find cool internet content. The primary goal for our account is to provide fans with the perfect mix of sports news and humor. @SportsNation also listens to and encoura...
University of Phoenix’s The Student Center In 2013, University of Phoenix students faced some pretty unique challenges. They were chasing kids, work deadlines and a degree without any of the traditional campus culture or peer networks to get them through. Definitely no easy feat. So our team leveraged Facebook to lighten the load. We designed a student center for every Phoenix to find supp...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards ceremony will be held April 2016 in NYC and will be live streamed internationally.