9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Social Media for B2B

This award honors the best use of social media in business to business marketing strategies and campaigns. Campaign objectives may include promoting thought leadership, generating leads & traffic, utilizing market data and increasing customer engagement.

Finalists

finalist
Flying high with Airbus
Innovation is one of the qualities that define Airbus’ approach to manufacturing aircraft. In 2013 Airbus set out to use cutting-edge social media approaches to communicate this innovative identity to a wide audience. In doing this Airbus aimed to push the boundaries of social media in the B2B category and lead global social media conversations ...
finalist
General Electric
Starting in 2011, Instagram has been a go-to channel for showcasing some of GE’s most impactful technology, from the science behind a simple water-repellent material to the giant machines that power planes, locomotives, and turbines. GE’s Instragram feed allows the company to show its best self to a community of enthusiasts who are genuinely int...
finalist
Google Enterprise Lets You Work the Way You Live
Google’s move into the enterprise technology space started in 2006, and social channels were not originally a priority for marketing the new product suite. That has changed. Information technology decisions, particularly at larger enterprises, are often influenced by legacy infrastructure and aversion to any perceived risk. At the same time, ...
finalist
Inspiring Influencer Activation with Nostalgic Call to Action
Data center architects are engineers at the core. And what is every engineer’s favorite childhood toy? Legos! That’s because Legos allow them to build something, break it down and rebuild a better version – to turn their vision into something substantial. In the wake of Juniper Network’s MetaFabric product announcement on October 29, 2013, the...
finalist
Project 2020
Introduction “2020" is a story about the near future based on a report entitled Project 2020 by the International Cyber Security Protection Alliance. This video project takes the form of a fictional web series presenting the evolution of society and technology in the world described by the report. In this series, Trend Micro shows how the adva...

Nominees

Callaway Hit the Links
Golf and business; for generations the two have shared an inseparable relationship. So when Callaway set out to find a new way to connect with today’s golfer, there was only one place to start - LinkedIn. Creating a concept called, “Hit the Links," Callaway teamed up with LinkedIn to enable business professionals to invite others from their network to p...
Cisco's Network Convergence System Launch Campaign
To promote one of its biggest new product launches in the last five years, Cisco took a unique and creative approach to humanize the new megarouter called the Cisco Network Convergence System (NCS). The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and thin...
Dell Social Net Advocacy Program
Dell joined forces with a leading text analytics provider to leverage sentiment and text analytics data. Their patented Natural Language Processing (NLP) engine uses a mix of rules and dictionaries to break down and analyze customer feedback text, and to score it on an 11-point sentiment scale for added granularity and measurement. The sentiment and text ...
Littelfuse Speed2Design
What’s it like to get zapped in space? Are Smartphones orbiting the earth? What is a Robonaut and how firm is it's handshake? Engineers are curious and they thrive on forward thinking 'out of this world' science and technology. In 2013, Littelfuse Speed2Design partnered with NASA (Technology Transfer Program) and gave engineers -and social media foll...
Operation: MIPCOM Disruption
Red Touch Media connects content owners, advertisers, retailers and consumers to premium digital content via the world’s most innovative distribution platform. Every fall, 14,000 content buyers and sellers gather in Cannes, France for the biggest international content market in the world, MIPCOM. With behemoth booths and 6-figure billboards plastered all ...
SAP’s Better Run World social media campaign
In a nutshell This is the story of how we changed the perception of SAP. Traditionally seen as an enterprise resource planning (ERP) provider, SAP actually has a whole host of innovative products. Through a 10-week social campaign, we positioned SAP as a business innovation partner. It generated the following results: • 11.1 million impressions on T...
SocialU: Empowering the Enterprise
In recognizing that our employees are on the front lines of our brand’s voice, we identified a business need to build internal brand advocacy and leverage our sizable workforce to extend the reach of our marketing messages. However, before we could do that, we needed our employees to be educated in social media. We needed a blueprint and an infrastructure...
The Bomgar Birthday Bash
The Bomgar Birthday Bash was created as an exciting way to celebrate Bomgar's 10th year as a company. Bomgar, the leader in enterprise remote support solutions, conducted a multi-phase competition which started out by asking customers to send a picture of their service desk team celebrating Bomgar’s 10th birthday, led to an onsite visit by Bomgar's CEO an...
Walker Sands Communications - ThreatMetrix
ThreatMetrix is a provider of integrated cybercrime prevention solutions. It helps companies protect customer data and secure transactions against various types of cybercrime. The firm tasked Walker Sands with developing a social media strategy designed to better position the brand as an industry thought leader and drive traffic to ThreatMetrix.com. T...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.