Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.