THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 5th Annual Shorty Awards Best Use of Twitter in a Campaign

Twitter has been around since 2006 and now it’s difficult to find any brands that aren’t unlocking its potential. This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

#GrudenGrinder - @ESPN and @ESPNMondayNight
Last fall, we launched an integrated Twitter/TV program for Monday Night Football, the #GrudenGrind…
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around t…
Doritos Locos Tacos Tweet-Off
As a pre-launch to the 2012 national launch of the Doritos Locos Tacos, Taco Bell executed a Twitte…
DoubleTree by Hilton Little Things Project Campaign
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their tr…
Gold Bar Twitter Sweeps- Shahs of Sunset
The Shahs of Sunset Gold Bar Sweepstakes connected the Shahs cast appreciation for gold with a stun…
Intel Presents The Music Experiment Powered By MTV Iggy
The Music Experiment" was a series of social media-driven, free, live shows held at secret location…
MLB Network: Face of MLB competition
Posey. Stanton. Trout. The 2012 season saw young stars emerge across Major League Baseball, challen…
Nigel Barker and Nissan Introduce America’s Next Top (Car) Model
For the world premiere of the completely redesigned 2013 Altima, Nissan enlisted the help of Nigel …
Patagonia Vote the Environment
Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a com…
PayPal #TreatYourself
While retailers leverage Valentine’s Day to promote prix fixe menus for two, heart-shaped boxes of …
Pretty Little Liars #TheBetrAyal campaign
Pretty Little Liars is known for generating a lot of social media buzz but we needed to take it to …
Sprint Backboard Cam
THE CHALLENGE With a limited budget and hundreds of brands competing for attention during the 20…
Twitter-CRM in the Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience who like their mu…