Whether it’s for the championships, drafts, scandals, lockouts, or major events like the Olympics and the Super Bowl, social media helps athletes, teams and sports brands connect with fans and consumers like never before. This awards honors the most creative and effective use of Twitter, Facebook or other social media channels for sports, whether for a specific sporting event, or for overall sports coverage. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.