The London Games were deemed the first “social Olympics" as every winning moment was captured instantly and shared with millions. Brands were able to go beyond traditional advertising and join the conversation about the games in a meaningful way. This award honors the best use of social media by a brand for the London 2012 Olympics.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.