Facebook is no longer just a hangout for college kids. With more than 900 million global users, the public company is giving brands a chance to advertise, earn likes, feature promoted posts and more. This category recognizes the campaign that used Facebook’s ad platform most effectively.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.