9th Annual

We are now accepting entries for the 9th Annual Shorty Awards. Early deadline to enter is November 10th, 2016.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards Best Use of Twitter in a Campaign

Twitter has been around since 2006 and now it’s difficult to find any brands that aren’t unlocking its potential. This award honors the smartest, most effective, and most creative marketing Twitter-based campaigns. Describe how you integrated Twitter into your campaign, how it enhanced your message and delivered or exceeded the results you expected. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all 140-character punch lines. So we had a choice. We could ignore the haters. Or we could use our unique voice to change their minds. As part of a larger program geared to humor our haters, we struck back at a tweet that said, "Saw a bird had crap...
Live Twitter Feed in a Magazine
For CW’s 2012 Fall Launch, we introduced the first-ever Live Twitter Feed in a Magazine. By adding an active 3G data chip to thin digital video screens pull in a live feed of tweets from the CW Television Network. The targeted insert ran in the October 5th, 2012 issue of Entertainment Weekly. For the first time ever, technology has reached a...
Last Chance Kitchen 2 & Save a Chef
You don’t need to be a foodie to crave Bravo’s hit show Top Chef. In celebration of its season 10, Bravo pushed the envelope and developed the ultimate social experience. Beyond watching on-air, fans tuned into Bravo’s digital extension of the show: Last Chance Kitchen. In LCK, eliminated chefs proved their skills in a weekly head-to-head cook...
Portlandia Twitter Co-Op
The Portlandia Co-Op campaign helped kick off Season 3 by rallying fans and rewarding their avid posting, liking, Tweeting and crafting about all things Portlandia. Co-Op members were able to apply to take over the Portlandia Twitter handle, post art or images inspired by Portlandia on Instagram using #portlandia, or create handmade Portlandia c...

Nominees

#GrudenGrinder - @ESPN and @ESPNMondayNight
Last fall, we launched an integrated Twitter/TV program for Monday Night Football, the #GrudenGrinder, awarded via Twitter and on TV by Coach Jon Gruden. Unlike traditional player of the game awards honoring the player with the prettiest stat line, the #GrudenGrinder applauded the player who made the greatest impact in the trenches. We used @ESPN & @ESPN...
Discovery - Moonshiners Season 2
In partnership with Buzzfeed and Kings County Distillery, we worked together to build buzz around the premiere of the second season of Discovery’s Moonshiners, by creating the first-ever tweet-powered moonshine distillery. By tweeting @Discovery #moonshiners and hashtagging ingredients, flavor profile, and packaging, fans and moonshine enthusiasts could i...
Doritos Locos Tacos Tweet-Off
As a pre-launch to the 2012 national launch of the Doritos Locos Tacos, Taco Bell executed a Twitter campaign to connect with our audience, build demand and celebrate our influencers. Doritos Locos Tacos had only been available in a few select test markets, but we wanted to prime the pump for a national roll out. The Doritos Locos Tacos Hometown Tweet-...
DoubleTree by Hilton Little Things Project Campaign
DoubleTree by Hilton set off on a mission to ask travelers what “little things" would make their travel more enjoyable. Based on 5,000 responses through social media, the brand created a year-round, pop-up event tour to surprise and delight travelers with those “little things" they said they wanted - from exclusive deals in the cities they are visiting, f...
Gold Bar Twitter Sweeps- Shahs of Sunset
The Shahs of Sunset Gold Bar Sweepstakes connected the Shahs cast appreciation for gold with a stunt fans couldn’t resist participating in. Bloggers and the cast drove #Shahs chatter about the sweepstakes during the Season 1 Marathon building anticipation on Twitter for the premiere. Ryan Seacrest and Andy Cohen joined the fun activating a “Fear of Missin...
Intel Presents The Music Experiment Powered By MTV Iggy
The Music Experiment" was a series of social media-driven, free, live shows held at secret locations in four select cities nationwide. The experience began at musicexperiment.com, where fans engaged with high-altitude, interactive maps hinting at the ticket pick-up location of 4 hidden shows. Fan tweets using #musicexperiment incrementally zoomed in the m...
MLB Network: Face of MLB competition
Posey. Stanton. Trout. The 2012 season saw young stars emerge across Major League Baseball, challenging the likes of Derek Jeter for fan adoration in the sport. This “changing of the guard" made MLB Network want to engage its viewers and challenge fans in the middle of the offseason to determine who really is the Face of MLB. No professional ranking syste...
Nigel Barker and Nissan Introduce America’s Next Top (Car) Model
For the world premiere of the completely redesigned 2013 Altima, Nissan enlisted the help of Nigel Barker, former America’s Next Top Model judge and photographer, to create buzz and social conversation around the reveal at the New York International Auto Show. With his eye for design, Nigel gave fans an exclusive look at the bold, new design of the Altima...
Patagonia Vote the Environment
Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a common cause while amplifying conversations around their core purpose "Planet first. Company second." The brand facilitated consumer Twitter conversations around the hashtag #becauseilove within in-store digital displays, on Patagonia.com, across partners' site...
PayPal #TreatYourself
While retailers leverage Valentine’s Day to promote prix fixe menus for two, heart-shaped boxes of chocolate, and flower delivery specials – the reality is that not everyone has a beau on Valentine’s Day. In early February, PayPal shared a quote of the day post with the fan tweet, “Who needs a boyfriend when you have a PayPal account?" To-date this has be...
Pretty Little Liars #TheBetrAyal campaign
Pretty Little Liars is known for generating a lot of social media buzz but we needed to take it to the next level when promoting the summer finale of Pretty Little Liars in August 2012. We announced that someone on the show was going to be revealed as being “guilty of the ultimate betrayal." To drive excitement for this episode, we created an integrated o...
Sprint Backboard Cam
THE CHALLENGE With a limited budget and hundreds of brands competing for attention during the 2012 NBA Finals, how could Sprint break through to promote the launch of its new EVO smartphone? THE SOLUTION NBA BACKBOARDCAM PRESENTED BY EVO 4G LTE FROM SPRINT Using the NBA BackboardCam, we replicated the EVO’s revolutionary new camera, which fire...
Twitter-CRM in the Brush Buddies Worldwide Music Search
Brush Buddies is an emerging consumer brand with a growing social media audience who like their music and love their teeth. In 2011, Brush Buddies created a new segment within the Oral Care category when we launched the Brush Buddies line of Singing Toothbrushes. These products play today's hit songs from Justin Bieber, Lady Gaga, One Direction, LM...