8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Overall Brand Presence on Twitter

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best Use of Twitter in a Campaign, this award is for a brand’s year-round presence. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Honorees & Finalists

winner
@TheDailyShow
Because a nationally-televised show on basic cable wasn’t enough. And now 141 characters is too much.• #TDSBreakingNews: original jokes based on the day’s political news, plus updates and guest info to encourage fans to tune-in to the 11 p.m. broadcast. • Original hashtags creating viral joke campaigns: #RupertMurdochApologies and #Olympics #Fa...
finalist
@GameofThrones
HBO identified that Twitter was hotbed of discussion for fans awaiting the TV adaptation of George R.R. Martin’s book series “A Song of Ice and Fire," and immediately focused on establishing a rapport with these aficionados. This was part of a multi-phased social media strategy designed to win over existing fans and gain new ones by breaking th...
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to just say it; we were going to live it. @Pepsi took the Live For Now Mentality and ran with it, taking to Twitter to livestream epic summer concerts with Katy Perry and Nicki Minaj, give our followers weekly free MP3 downloads, share memes, and so m...
finalist
@WWE on Twitter
WWE continues to capitalize on the value that Twitter can bring to a brand in the form of fan engagement, talent interaction and promotions. WWE is coming off a monumental year on Twitter by finishing 2012 with nearly 150 percent growth, with more than 2.1 million followers of its flagship account, @WWE. WWE continues to uniquely deliver t...
finalist
@ESPN on Twitter
Twitter never stops. Neither does the sports world. @ESPN is right alongside fans on a daily basis, delivering sports tweets with authority and personality to its 6 million followers. 1. Consistent Brand Voice – @ESPN is run by sports fans, for sports fans. Every tweet is written from the perspective and personality of the world’s biggest spo...

Nominees

@DiGiornoPizza
@DiGiornoPizza is the most-relevant, engaging, and loved pizza brand on Twitter. In February of 2012 we decided to focus our efforts on writing great tweets and joining the broader conversation. And since that time, without any media support, we have more than doubled our audience. People are coming to us, and staying with us based on the strength of our ...
@girlsHBO on Twitter
Launched at the 2012 SXSW Festival World Premiere of Girls Season 1, @girlsHBO on Twitter serves as the hub of social conversation for the series. Executive Producers Lena Dunham, Judd Apatow, and Jenni Konner are all particularly active on Twitter, and @girlsHBO serves as an official source for fan information and series updates. The Twitter profile is a...
Bankrate: A Wealth of Knowledge about All Things Personal Finance
You don’t need a sky-high income to be financially secure. Bankrate's down-to-earth tweets help people from all walks of life be smart with their money. After all, personal finance is at the root of all goals in life: Can you afford your dream? How can you map out a plan to get there? If everyone read Bankrate's tweets, we could stave off the next ...
Nothing But Good, One Fan at a Time
Twitter is an invaluable tool for Chobani to engage with consumers and spread Chobani love. The brand responds to EACH and EVERY tweet in order to reach their goals: to ensure each fan feels genuinely special, provide relevant and engaging content that drives conversation, and identify opportunities to create new brand fans and sample product. In the en...
Peanuts Worldwide: @Snoopy
Peanuts Worldwide introduced @Snoopy to Twitter to provide a new form of distribution for the iconic Charles Schulz comic strips, and to provide Peanuts fans a way to engage with the worlds most lovable Beagle. In the last 12 months, @Snoopy has grown to nearly 100,000 Followers, and has delivered countless smiles to followers by engaging directly with fa...
TED Conferences LLC
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Over the years TED has grown in scope and reach – offering two annual conferences, an award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspirin...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.