From the 5th Annual Shorty Awards
Best Use of Social Media for the London 2012 Olympics
The London Games were deemed the first “social Olympics" as every winning moment was captured instantly and shared with millions. Brands were able to go beyond traditional advertising and join the conversation about the games in a meaningful way. This award honors the best use of social media by a brand for the London 2012 Olympics.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine
and the rest of the social web.
The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.