A Fashion Week runway is only as powerful as its echo on Instagram, Tumblr and Pinterest. Fashion brands now rely on influencers to share their latest styles, clothing lines and fragrances. This award honors the best use of social media by a fashion brand.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.