From the 4th Annual Shorty Awards
Best Use of Social Media for Sports
Whether it’s for the championships, drafts, scandals, lockouts, or major events like the Super Bowl, social media helps athletes, teams and sports brands connect with fans and consumers like never before. This awards honors the most creative and effective use of Twitter, Facebook or other social media channels for sports, whether for a specific sporting event, or for overall sports coverage.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.
The 9th Annual Shorty Awards will be held
April 23, 2017 in NYC
and streamed to the public.