Shorty Awards Highlights

Watch the highlights of the 5th Annual Shorty Awards on our YouTube channel or see the entire ceremony at LiveStream.

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The case
for McLaren

The Shorty Interview
with McLaren

What's your best tweet?
We used Twitter to officially announce to the world Jenson's arrival at the team - that was really cool.
What are six things you could never do without?
Laptop. MP3 Player. Dictaphone. Camcorder. Phone. Crash helmet!
How do you use Twitter in your professional life?
Like most things on the web - Twitter is for a combination of things. Work, rest and play!
What's your favorite Twitter app?
Twit pic. No question.
Twitter or Facebook?
We use them both. But we have a lot of love for the sheer spontaneity of Twitter.
What was the funniest trend you've seen?
People trying to guess my identity! They will never know.
What feature should Twitter add?
Video! We would love to show and watch them.
Who do you wish had a Twitter feed but doesn't?
We would like to see everyone with a Twitter account! How much fun would that be.
What are some words or phrases you refuse to shorten for brevity?
Vodafone McLaren Mercedes!
Is there someone you want to follow you who doesn't already? If so, who?
We don't mind who follows us - the more the merrier!
Have you ever unfollowed someone? Who and why?
Yes - in our whole experience, just one user. He was rude. But we find that Twitter is generally a positive and friendly environment.
Why should we vote for you?
We are happy tweeters and we love our followers!
Terms you wish would start trending on Twitter right now?
As we said before - we are not trend setters.
What's the most interesting connection you've made through Twitter?
A constantly entertaining, diverting and interesting dialogue with our followers.
Hashtag you created that you wish everyone used?
We use hashtags when they are relevant - not for the sake of it! We are not looking to be trendsetters.
How do you make your tweets unique?
We just tell it as it is.
What inspires you to tweet?
There's a world of interesting things happening where we work. People want to see and hear about it. It is as simple as that.
Ever get called out for tweeting too much?
No - we have a healthy addiction - there is something compelling about sharing exciting news with people..
140 characters of advice for a new user?
Jump in with both feet. Make friends. Listen. Be respectful and nice. And keep tweeting...
How long can you go without a tweet?
We tweet everyday. We love sharing our news, view and pics and update as often as we possibly can. We also love listening to our followers.
What question are we not asking here that we should?
Who is @TheFifthDriver?!?
Who do you admire most for his or her use of Twitter?
We don't have a twitter 'icon' - we prefer to listen and respond to the varied views of our followers!
Why'd you start tweeting?
To be honest - at first we jumped on the bandwagon - but soon found the whole experience fun and rewarding.
Has Twitter changed your life? If yes, how?
It has brought us closer to our fans. And brought our fans closer to us. We love that!
What do you wish people would do more of on Twitter?
How will the world change in the next year?
We will be World Champions!!!! :-)
What are some big Twitter faux pas?
Rudeness and negativity.
What will the world be like 10 years from now?
A happier place - we hope!

The full Shorty Interview with McLaren →

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