Eric Alper is CTV’s music correspondent and a regular contributor to CBC’s The Strombo Show, Sirius/XM, TSN 660AM in Montreal, Country 92.9 in Chatham-Kent, DAWG FM in Ottawa among others. He has also been named to Billboard Magazine, Paste Magazine and The National Post’s best on social media. With over 240,000 followers on Twitter and 10,000+ friends/fans on Facebook while behind the board at www.ThatEricAlper.com, which now receives over 125,000 hits a week, he is one of the country’s authority on music. During the day, he’s the Director of Media Relations and Label Acquisitions for eOne Music Canada, handling the PR for such artists as Bob Geldof, Randy Bachman, Ringo Starr, Slash, The Wiggles, Snoop Dogg, The Smashing Pumpkins, Ray Charles, Sinead O’Connor, Sesame Street among hundreds of others over his 20 years in the music industry.
More about Eric Alper
eOne Music PR. Billboard Magazine, Paste Magazine and The National Post's Best on Twitter. CTV Music Correspondent. Music news, contests, industry factoids.
How do you or your organization use social media? What makes your use unique?
I am not used to routine, which is how I like it. As a weasel, a flack, an officer to the press, a director, a dictator, a Coke and Chips for breakfast, and dinner for lunch kind of guy, I think I can be forgiven, by 10:00am, if I have felt I had too much to dream last night.
Battling against the over-exposed and the under-talented, I am one of the lucky ones for sure – getting to do during the days (and nights and weekends) what I love to do for eOne Music Canada as the Director of Media Relations: Be around passionate music lovers, fans, music industry folks (yeah, we’re still here!) talking about the newest album, the old record recently found in the basement or bargain bin, tragedy-tainted tales, and memories of old C-30, C-60, C-90s in our pockets. If I can borrow from Bob Dylan, “I found myself writing this story, this long piece of vomit, about 20 pages long.” He was talking about Like A Rolling Stone, mind you.