Shorty Awards Highlights

Watch the highlights of the 5th Annual Shorty Awards on our YouTube channel or see the entire ceremony at LiveStream.

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The Shorty Interview
with Eric Alper

What's your best tweet?
Dance like the picture's not being tagged. Love like you've never been unfriended. Tweet like no one's following.
What are six things you could never do without?
My CDs, my iPod, my wife...wait..wrong order. My Wife, daughter Hannah, dog Indigo, CDs, iPod, and Independence.
How do you use Twitter in your professional life?
Battling against the over-exposed and the under-talented, Twitter allows me to promote artists I work with, and tons I don't.
What's your favorite Twitter app?
Tweetlater - it was my first editing lesson in "I'm here, I'm snappy, I can say my piece in 140 characters," making me looking extroverted.
Twitter or Facebook?
Facebook for the friendship; Twitter for the facts; MySpace for the music; the phone for taking calls from my mother.
What was the funniest trend you've seen?
#shorty; I thought it was about my high school life.
What feature should Twitter add?
Banning profiles devoted to teeth cleaning, diet pills, MLM, and anyone who claims they're a New Media Guru with less than 250 followers.
Who do you wish had a Twitter feed but doesn't?
Bob Dylan. "Hey Haymms! Klifhjfssh hhdismxzz gsgsabnnx earu Theadt Bitten Botten Relpasunhd! Ha!Ha!"
What are some words or phrases you refuse to shorten for brevity?
No shortening of names or brands; Do YOU want to tell SneadOConr anything bad?
Why should we vote for you?
Because, really, when you get down to it, is Lady Gaga really THAT worthy? Of course she is! I'll be happy with 2nd, thanks!
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Curt Smith from Tears For Fears. Fab people I've met up with at music conferences, and really, most of my friends now.
Hashtag you created that you wish everyone used?
I don't smoke anymore, but thanks for asking.
How do you make your tweets unique?
To have accurate music news not found elsewhere, with a sense of humor, while saving the industry one tweet at a time. Good luck, I know.
What inspires you to tweet?
Disarming, facinating, and revitalizing music news. Also, I LOVE maintaining daily CD Giveaways; what better way to share great music?
Ever get called out for tweeting too much?
Only by my wife. Until she got on Twitter.
140 characters of advice for a new user?
You'll be amazed at watching yourself be a more direct writer. I'm here to learn, too, and listen to what you have to say.
How long can you go without a tweet?
1 hour; I don't tweet after Midnight, I turn into a Gremlin.
Who do you admire most for his or her use of Twitter?
KanyeWest and johncmayer - They've put themselves in danger of coming across as reckless, but are fans of communication more.
Who is the funniest person on Twitter that you follow?
Stephen Fry (@MrsStephenFry) and Stephen Colbert (@StephenAtHome). Their last few words in their tweet is the catch.
What is one of the biggest misconceptions of Twitter?
That's a complete waste of time. It's only a 27% waste of time.
Why'd you start tweeting?
When it comes to music and the industry, I can get a little obsessive about mixing business with pleasure. Twitter takes care of both for me
Has Twitter changed your life? If yes, how?
Anyone with more than a few hundred followers has to feel pretty nifty. With over 60,000 people, I'm bowled over, blessed and honored
What do you wish people would do more of on Twitter?
I'd love to hear what they're listening that gleefully blows their minds. What's a future classic, and what's noisily overrated?
How will the world change in the next year?
Taylor Swift will do something cute; Obama will say something smooth; Radiohead will pay YOU to download their 'series of tracks.'
What are some big Twitter faux pas?
I'm not so heated that I consider anything non-essential. The ambition of anyone on Twitter is worthwhile and not for me to judge.
What will the world be like 10 years from now?
The music industry will remain vital, enhanced and blossomed through Twitter. A rebirth of the industry through new ideas would be explosive.

The full Shorty Interview with Eric Alper →

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