was nominated for a Shorty Award!

Canada’s leading lifestyle brand known around the world for its quality leather goods, active athletic wear and accessories. - 14,590 followers

The Shorty Interview with Roots

Why'd you start tweeting?

We are always interested in trying new things. Plus, what a great way to chat directly to our customers and fans!

140 characters of advice for a new user?

Don't be shy! Chat to and follow all that interest you. And importantly, have fun!

What feature should Twitter add?

Tracking and stats would be great. Ability to DM more than one person. Upload images directly. Real time auto refresh.

What are some words or phrases you refuse to shorten for brevity?

Some conditions may apply. (Cuz we kinda have to always include that!) Try not to shorten anything when possible.

View Roots's complete Shorty Interview

6th Annual Shorty Awards Categories

About the Shorty Awards

The Shorty Awards honor the best of social media. Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web. The 6th annual ceremony will be held in New York City and livestreamed on the web on April 7, 2014.

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