Shorty Awards Highlights

Watch the highlights of the 5th Annual Shorty Awards on our YouTube channel or see the entire ceremony at LiveStream.

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The case
for Roots

The Shorty Interview
with Roots

What's your best tweet?
How does one choose from oh so many tweets?
What are six things you could never do without?
1. Customers 2. Fans 3. Internet 4. Leather bags of course 5. Our hoodies! 6. The whole Roots team
How do you use Twitter in your professional life?
All the time. It's all just part of what we do here.
What's your favorite Twitter app?
Twitter or Facebook?
Both. For different purposes.
What was the funniest trend you've seen?
Ok, this one has us blank.
What feature should Twitter add?
Tracking and stats would be great. Ability to DM more than one person. Upload images directly. Real time auto refresh.
Who do you wish had a Twitter feed but doesn't?
We're undecided on this one.
What are some words or phrases you refuse to shorten for brevity?
Some conditions may apply. (Cuz we kinda have to always include that!) Try not to shorten anything when possible.
Is there someone you want to follow you who doesn't already? If so, who?
@ellendegeneres please! Otherwise, we're open.
Have you ever unfollowed someone? Who and why?
Sadly yes because they didn't tweet.
Why should we vote for you?
Cuz you like us. (Or at the very least our leather bags and hoodies.)
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Hiring our co-ops last summer was pretty cool. Although we have to say that it's pretty cool talking directly to everyone in general.
Hashtag you created that you wish everyone used?
#IloveRoots And we're gonna get on that right now!
How do you make your tweets unique?
We don't hide our personalities... ever.
What inspires you to tweet?
Everything that happens around us. Whether it's what we do/sell here, what we're listening to, read, watched. We just like talking.
Ever get called out for tweeting too much?
Yes. By our Director! :)
140 characters of advice for a new user?
Don't be shy! Chat to and follow all that interest you. And importantly, have fun!
How long can you go without a tweet?
Depends on the day. 4 hours MAX. (but only cuz we're swamped making good things happen for you!)
Who do you admire most for his or her use of Twitter?
@moeturner @YMCbuzz @RachealMc @cbernardi @bookieboo (to name a few) that have created this massive mom-network online. They're awesome.
Why'd you start tweeting?
We are always interested in trying new things. Plus, what a great way to chat directly to our customers and fans!
Has Twitter changed your life? If yes, how?
Yes! We've brought more awareness about social networking to the company. And we've met more of our fans!
What do you wish people would do more of on Twitter?
Have conversations and share more pics.
How will the world change in the next year?
In any way you want it do. (Or you know, that whole 3D tv thing. And more Roots love... of course.)
What are some big Twitter faux pas?
Not personally responding to tweets. Not shortening links. Posting broken links.
What will the world be like 10 years from now?
Full of more Roots! (You knew we'd say that right?)

The full Shorty Interview with Roots →

Most recent nominations
for Roots

Tushar Bharadia
Tushar Bharadia @tusharbharadia
I nominate @RootsCanada for a Shorty Award in #fashion because... it's an iconic Canadian brand!