From Universal Television and Broadway Video, “The Tonight Show Starring Jimmy Fallon" is executive produced by Lorne Michaels and produced by Josh Lieb. “The Tonight Show" tapes before a live studio audience from the newly renovated Studio 6B in Rockefeller Center. Social media is essential to The Tonight Show Starring Jimmy Fallon. From the weekly segment “Tonight Show Hashtags" to YouTube Supercuts to the “Ask Jimmy" web series to the brand new Tonight Show app , social media plays a critical role in shaping the show and allowing the audience to interact directly with Jimmy. Additionally, each night the Tonight Show bloggers stay up to live tweet the show with fans and release custom web content to support the show.