The city of Las Vegas was founded on May 15, 1905, is home to nearly 600,000 residents and welcomes millions of tourists annually. The City uses social media sites to engage and interact with citizens and to better inform them while improving transparency. From emergency communication during last summer’s wildfires on nearby Mt. Charleston and a record-breaking monsoon season, to events with the city’s elected officials and promoting city news, they are using social media to not only keep the public well-informed but to share unique stories. Most government organizations only send out information and don’t ask for or want feedback. They continuously share new information not only on city-specific events but also what is happening in the community. Through tools like Twitter chats and a polling company called Wedgies, they ask citizens what they think and would like to see. They live-tweet major events like City Council meetings so constituents can stay better informed. They take advantage of real-time marketing opportunities, like Random Act of Kindness week and a local SNAP Experience through the food bank, to help tell residents stories about topics they are interested in and that are trending elsewhere. They also plan creative events, like a social media scavenger hunt to launch their new wifi network and hashtag challenge to benefit the local animal shelter, to help engage the public in fun, new ways. The biggest social media event to date was integrating social media into the Mayor’s annual State of the City address.