Shorty Awards Highlights

Watch the highlights of the 5th Annual Shorty Awards on our YouTube channel or see the entire ceremony at LiveStream.

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The case
for Butler Blue II

Campaign Video
by Butler Blue II

The Shorty Interview
with Butler Blue II

What's your best tweet?
I've tweeted like 17,000 times and counting. That means I have a "best tweet" about every day. Try and keep up.
What are six things you could never do without?
Butler University, custom Nike jersey, bone, water, food, ice cream.
How do you use Twitter in your professional life?
I'm an official mascot. My tweeting revolves around my professional life since being me is pretty much my profession.
What's your favorite Twitter app?
I can be bought. To those Twitter apps out there, talk to my agent and I'll endorse your app.
Twitter or Facebook?
Twitter. Yeah, I said it. It's only 140 characters, doesn't change every other day, and keeps you in the know.
What was the funniest trend you've seen?
#FreeButlerBlue2 - I didn't create it. My fans did after NCAA wouldn't let me go to opening rounds of tourney. Made it to Final Four though!
What feature should Twitter add?
Built-in stats and analytics, and he ability to download all of your previously authored tweets.
Who do you wish had a Twitter feed but doesn't?
The late Spuds MacKenzie.
What are some words or phrases you refuse to shorten for brevity?
IDK, this Q. is diff to A. (See what I did there?) Sometimes Twitter gives me no choice.
Is there someone you want to follow you who doesn't already? If so, who?
Anyone Butler Unviersity affiliated, whether student, alumnus, faculty, staff or fan.
Have you ever unfollowed someone? Who and why?
No. Worried that it might hurt their feelings. Just easier to ignore them.
Why should we vote for you?
No, the question is, "Why shouldn't we vote for you?!" C'mon, I'm a dog and I'm killing it online for my small, private liberal arts univ.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Besides other dogs and their owners, all of my adoring fans, and fellow mascots, probably the Oscar Mayer @Wienermobile & @LeonLogothetis.
Hashtag you created that you wish everyone used?
#BB2onLateNight - Jimmy Fallon is coming to Indianapolis for Super Bowl XLVI to record four Late Night shows. I want to appear on his show!
How do you make your tweets unique?
Well, I'm a dog and my tweets are in my voice. Back that with real substance and humor and those are some unique tweets.
What inspires you to tweet?
The charmed life I lead and the experiences I have inspire my tweeting. It's the least I can do to take others along for the ride.
Ever get called out for tweeting too much?
Once, maybe twice. Then the majority of my followers came to my defense. My tweets come w/ sad puppy eyes. You'll always want more!
140 characters of advice for a new user?
Think twice, tweet once. Go beyond 140 characters w/ pics - they're worth 1,000 words! Play nice; remember your obedience training.
How long can you go without a tweet?
Getting kind of personal, aren't we? I can go longer w/o tweeting than I can actually looking at Twitter. Timeline addition.
What question are we not asking here that we should?
When you come to New York to accept your Shorty Award, can we get you a presidential suite?
How do you imagine Twitter changing?
More users and more opportunities for interactions with brands.
Who do you admire most for his or her use of Twitter?
@darrenrovell - That dude is dropping useless, but thought-provoking sports knowledge right and left. I want a mention from him.
Who is the funniest person on Twitter that you follow?
Oh, I don't know. Off the top of my furry head, @Sportsguy33, @joelmchale, @azizansari, and @paulscheer to name a few.
What is one of the biggest misconceptions of Twitter?
Why should people follow you?
I am able to tweet about more than just Butler Univ. Sure, I tweet a lot about BU b/c that's who I am. But there's more to me than that.
Can you name some one-of-a-kind Twitter accounts that you follow?
@JimIrsay - He owns the Indianapolis Colts. He's special, but he's ours.
How do you decide what to tweet?
If it's unique to me, or information about Butler University that my followers just can't get anywhere else, then that's what I tweet.
Why'd you start tweeting?
I saw an opportunity to connect w/ the Butler community and build school spirit. I'm pleased to say that it's become so much more than that.
Has Twitter changed your life? If yes, how?
Yes. It gave me a voice, not to mention added to my popularity and following.
What do you wish people would do more of on Twitter?
Follow me, retweet my tweets, click my links, etc.
How will the world change in the next year?
More than 1,000 new Butler Univ. graduates will join their fellow alumni in putting their education to use for the betterment of mankind.
What are some big Twitter faux pas?
Fake paws?! Don't look at me! Anyway, people asking for followers and retweets seems to be a bit of a, how do you say, "faux pas."
What will the world be like 10 years from now?
Do you know how many dog years that is?! Anyway, one word: hoverboards.

The full Shorty Interview with Butler Blue II →

Most recent nominations
for Butler Blue II

Holly Losinno
Holly Losinno @hollypoohbear
I nominate @ButlerBlue2 for a Shorty Award in #education because he epitomizes the Butler Way and makes people smile!
L Cohen
L Cohen @LRCIndy
I nominate @ButlerBlue2 for a Shorty Award in #education because he actually got himself on the Jimmy Fallon show!
Leigh
Leigh @leigh_dc
I nominate @ButlerBlue2 for a @ShortyAward in #bncollege because he's full of school spirit
codamarie
codamarie @codamarie
I nominate @ButlerBlue2 for a Shorty Award in #education because he has loyalty, tenacity, and courage. #thebutlerway
Beth Roberts
Beth Roberts @rain1272
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because he is great ambassador for Butler Unviersity.
Rebecca
Rebecca @rnealdc
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because he's conquered social media.
deuce and tooie.
deuce and tooie. @deuceandtooie
I nominate @butlerblue2 for a Shorty Award in #bncollege because...he's got style, class & looks.
blondi0522
blondi0522 @blondi0522
I nominate @butlerblue2 for a Shorty Award in #education because he is the best at social networking for his school
Arni Sribhen
Arni Sribhen @neckthai
I nominate @butlerblue2 for a Shorty Award in #education because...he promotes the entire Butler campus.
Jason Weatherly
Jason Weatherly @JasonW_atp
I nominate @ButlerBlue2 for a @ShortyAward in #BNCollege because Blue's girlfriend is my dog.
Dawn Keller
Dawn Keller @Petunia4Disney
I nominate @ButlerBlue2 for a @ShortyAward in #bncollege because he's the heart of Butler University! ”
Patricia Schenkel
Patricia Schenkel @pmswim55
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because...He is the best DAWG!
Sophie
Sophie @SophieBully
I nominate @butlerblue2 for a Shorty Award in #education because I read he tweets everyday.
Rosie and Theo
Rosie and Theo @TheoRosie
I nominate @ButlerBlue2 for a Shorty Award in #education because...There is definitely nobody cuter in this category.
Mary Michele
Mary Michele @theDash57
“@ButlerBlue2: @shortyawards It appears I'm not showing up on the #bncollege list. What gives? Thanks for the help!”
Lindsey Birt
Lindsey Birt @lindsbirt
I nominate @ButlerBlue2 for a @ShortyAward in #BNCollege because there is no other dawg like him!
Joe Glasgow
Joe Glasgow @joeglasgow71
I nominate @ButlerBlue2 for a @shortyaward in #bncollege because he's a slick social maven & he'll bite you if you don't give him the aw
Dodie Sheffield
Dodie Sheffield @Dodie123
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because he’s the best college Mascot Tweeting, blogging, Facebooking today!
Greta the WGSD
Greta the WGSD @Queen_Greta
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because he's the wittiest Bulldog I know (and I know a lot of Bulldogs)!
Nathan Tice
Nathan Tice @Nathan_Tice
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because he's a top #Dawg who's always there to lend a paw.
Paul Ashley
Paul Ashley @peashley
I nominate @ButlerBlue2 for a @ShortyAward in #BNCollege because he needs to be encouraged while training @ButlerBlue3!
christy watkins
christy watkins @shoppergirl21
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because...he represents his school like a boss& he's cute
Dirkus Callahan
Dirkus Callahan @BUIrishdawg
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because... he's the best mascot and a fan's best friend
Angie McMichael
Angie McMichael @angiemcm30
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because there's no better mascot. Blue 2 is top DAWG!
BILL RUPPEL
BILL RUPPEL @RUPE70
I nominate @ButlerBlue2 for a Shorty Award in #bncollege because...He keeps up with everything going on at Butler.